Adwords Tips - Improve Your Roi

I have made up my mind, I will give out hints about Google adwords usage for better usage.
Im sure you will use them, but you will see them anyway.|I have made a decision to provide a few tips on how to use Google Adwords for maximum benefit.It may perhaps not seem obvious to you but i am confident that you will find them useful.|I would be listing out the best tips and advice on how to get the best out of Google Ad words. These would for sure help you in achieving the target.

Let's get busy using these Adwords tips and advice:
The text should contain the keyword that people are looking for. By doing this it would get automatically bolded. Bolding would help in capturing the visitor’s eyes. It works as, you are offering what they are looking for and that would make them click you ad.
2) You should not do big ad groups with enormous number of keywords. Put every ad keyword according to the ad group. Doing it this way, you can easily find and at the same time have your ad's directed straight into a possible prospect. The ad will be connected according to their search
Never get into bidding wars with any of the competitors. The lost traffic can be got back by using other targeted keywords and just for paying the least amount for the pay per click. The target is to make the most sales out of the ads and not to just get the ad targeted. These bidding wars could end up in giving you a high cost. Though a keyword making more sales does not mean that it is more profitable. By getting into a bidding war you are losing most of your profit. When it comes to pay per click less sales can give you a lot of profit.
You have made a bad choice if you have not checked on the googles split testing feature. Using this feature would help you in locating the ads that get the most CTR and also will help you rotate all the ads. Though you won’t have a high sale just because you got a high CTR. From what I have come across there are ads which make the lowest CTR but the highest sales.
[spin]Tracking your affiliate product is not an easy task and has lot of barriers. Until you inform the owner to place your ad in a decent page, he puts it in his thank you page. Though while some of them do this, most of them don’t. When you are directing traffic to a particular page using that keyword meant for that page it’s wise to send to a page on your website which has the ad words tracking code and then redirect them to the affiliate page. (If you did not get any clarity about this please inform me and I will make a video about it)|Promotion of an affiliate product most of the time means that there is limited access to track this. This can be done only if the owner of the product is contacted and a request is given to place your Adword tracking code on the Thankyou page of his website. Some owners accept to do it but some refuse. When you send the traffic to a customer built landing page (themed for that particular keyword, highly recommended), then it would be advisable to setup a page on your website such that when a visitor clicks a particular link, it will direct them to another page on your site that bear your Adwords tracking code. From that point onwards, it would then redirect them to the affiliate site. (If further assistance is required, you could leave a comment and I will create a video explaining the procedure).|If your sending the traffic to a custom built landing page (which should be themed for that keyword, and i highly recommend doing this) you can then setup a page on your site that when the visitor clicks a link or opts in it will first send them to another page on your site that has your Adwords tracking code and then will redirect them to the affiliate site. (If your unsure of how to do this then leave a comment and I will make a video for you).Promoting an affiliate product means you are very limited at being able to track this. Unless you contact the owner of the product and request he puts your Adword tracking code on his thank you page. Some do some don’t.
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This method lets you identify the keywords which create more profit to the main affiliate site. Though you may not get the hands on the actual sales but this way you could get close to it.
You can also get more information by visiting adwords strategy which will help you to understand how to use Adwords more effectively.

Article By: Chris Forest




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Google Adsense vs Adwords Info For Noobs

What is the difference between Google AdSense and Google AdWords? Are they the same? How confusing!

Well, not really. It's not that complicated. They are related but they are two different angles of the same thing: advertising through Google. In this article, we will focus on AdWords, but let's first begin by differentiating AdWords from AdSense.

Google AdSense is the option for when you run a website of your own and would like to earn money from the traffic (visitors) of your site. You opt in to have Google's AdSense place ads on your site that are relevant to your visitors and you, in turn, earn money.

Google AdWords is the other angle of the same concept. This time, you are simply an advertiser (as opposed to being the owner/administrator of the site where the ads are placed). You have a product, service, website or otherwise that you want to advertise. And you'd like it if Google would place your ad on sites whose visitors will find your advertisement relevant.

You see, Google cares about you getting results from your advertising. That's why AdWords is better than other forms of online advertising. Google won't just place your ads arbitrarily on the net. They will focus and put your ads in specific handpicked locations, again, on sites where the visitors will find your ads to be relevant to them. These visitors are more likely to be in the market for your product, service, or website. Therefore, you are more likely to see a direct point of sale from this very targeted advertising.

This article was, in fact, not written by anyone working for Google and is simply informative. It is just to help you understand what AdWords is and what it can do for you and your business. Whether you choose to use Google AdWords to increase your bottom line is entirely up to you! Happy advertising and marketing! And may your business flourish, whether through Google advertising or otherwise!


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Google PPC/Adwords Changes

1. Google PPC/Adwords Changes

It looks like Google is making some changes to their Adwords Program, as well as, further explaining the two frequent programs Click Fraud (which affects advertisers) and Invalid Clicks which affects the Adsense user/Adwords user.

Adwords Changes to the Content Network

Google is rolling out some new features for Adwords for the content network. The features will benefit your earning potential and the effectiveness of the ads. Some of the features include:

1. Frequency capping-prevents users from seeing the same ads on your pages
2. Advertisers will see which site is performing best for their ads
3. Improved ad quality. They are going to implement a DoubleClick ad serving cookie on the content network. Their hope is to improve the experience of the users and to protect privacy but increase value for publishers and advertisers.


But there are also several other important questions that need to be answered. And that is what is the difference between an invalid click(which gives you no money) and click fraud (invalid click with consequences).


Invalid clicks Explained

Invalid click-are clicks that will not be charged against the Advertiser and thus, not be credited to the Publisher. These include extraneous clicks without value-such as second click of a double-click.

However, Click fraud is a completely different creature, that is intentional. So what is click fraud?


Click fraud Explained

Click fraud is the use of invalid clicks that is used with the intended purpose of driving up advertiser cost or publisher revenue artificially. Where do these invalid clicks come from:

1. publisher clicking on his own ads, or encouraging others to click on the ads
2. Users or family members clicking to support site/publisher
3. Third party programs with user incentives-such as paid-to-surf or auto-surf programs
4. Automated clicking tools, robots, deceptive software.
5. Third-party programs for purchasing fixed amounts of traffic, $10 for 1000 page views.

Obviously, any of these methods to artificially generate clicks, impressions, or conversions is prohibited by Google's program policy.
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Wanting to Start an Adwords Campaign?

When you are a newbie, you may be remotely familiar with Adwords, but yet, do not know what it is about and/or how to begin.

Or, it can be a frustrating situation, especially if you are trying to create ads for Google Adwords with the following mindset -- I don't know what I'm doing, but I'll give it a try. With that mindset, in most cases, you could lose most of your budget for a year, if not more. And yet, see no results. Ouch!

For those just beginning Mike Tekula article "11 Tips for Pay-Per-Click Success" may be just the answer to get you started. As always, remember, to set a budget for your Google Adwords campaign, and as he stated -- test, test, test.

For those who are at the Intermediate level and looking for a new angle to making money with Google Adwords, check out Adwords 180. Ian Rollinson, a qualified Google Advertising Professional, offers a technique that is base on the content network of Google Adwords. In fact, it would be great for the beginner as well, because he shows you how to keep costs down.


11 Tips for Pay-Per-Click Success
By Mike Tekula

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.

1) Do your keyword homework.
Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.

2) Don't bunch your ad groups.
You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.

3) Drive home your selling point.
What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.

4) Don't send users to your home page.
This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.

5) Optimize your landing pages.
Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.

6) Don't lie in your ads.
People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.

7) Your domain name counts.
In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.

8) Utilize negative keywords.
Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.

9) Test, test, and test some more.
The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!

10) Don't focus too heavily on CTRs.
Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!

11) Don't pigeonhole yourself.
We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!

Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.

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For an Intro into Adowrds check out Adwords Basic on My Affiliate place

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Adwords--The Basics

Here is a good article on Adwords -- The Basics. For those who know the "how to" of Adwords -- it is always good to revisit the basics -- and for those new to the Adwords game, it good to have a heads up before getting your feet wet.

Deploying a negative keyword strategy is important -- it does give you some control over where your ad goes -- and eliminates the clicks that will only eat up your budget and give you no return.

For those that are beginning -- keep to your budget, and your product in mind. For example (Does your product go Internationally or only in certain countries?)

Some Adwords Basics For Beginners
by Joseph Pratt

Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give clients advice that saves them money.

No two advertising campaigns are alike, so naturally each one requires its own strategy. But there are general suggestions that a first time Adwords user should heed. What I have are a few tips aimed at saving the new advertiser money. Just because I learned a few of them the hard way doesn’t mean you should have to: caution and patience are key virtues for an Adwords novice. Incidentally, since Google announced new localized features for Adwords, I have a feeling there are going to be a lot of new users in upcoming months.

Do not assume that the popularity of Adwords stems from a gentle or forgiving platform. You’ve got to watch your ads with the same eye you’d use to watch your chips in a game of Texas Hold’Em. Carelessness in Adwords will cost you as quickly and dearly as it would in poker.

It’s crucial to economize your campaign. Competition from other advertisers within the Adwords space has made it more expensive to use. Bigger advertisers, like an eBay for instance, can be particularly daunting in the way they throw money around. You can’t compete with them, so as you craft a detailed plan, you should manage your budget closely, as every penny counts.

Remember to:
1) Deploy a negative keyword strategyI cannot stress this enough. As an advertiser you have almost no control over where your ad goes, but you have the option to keep it from going where it won’t work! The negative keyword function essentially blocks your ads from being shown with search results you feel are not likely to generate business. In other words, it keeps your ads from being exposed to people looking for something else. Clicks from unwanted showings means wasted expense.

2) Stick to a daily budgetOnline advertising offers us unprecedented measurability. We know how many people have seen our ads. But, like in any new endeavor, we should still proceed carefully until we are sure of ourselves. We must apportion daily budgets.

You could lose your shirt on Adwords if you don’t set some limits. Sometimes advertisers are too gung-ho and let expenditures grow with the faith that clicks equals sales growth. There are no guarantees that the advertising will work or that you’re doing it correctly from the get-go. Remember, if clicks are ineffective – you do not get your money back, nor should you. Start slow, learn the ropes, and then prosper.

3) Target for successAdwords now lets you target your advertising by nation, state and/or municipality. You may also opt for a stated radius. These features, which are the first steps towards the onset of local search, significantly boost click-through rates. If geography has any relevancy in your business plan, then localized tools are a must.

4) Mind CPC ratesAs part of your budget, your CPC rate is important. Keep it down. I know, I know, these rates being measured in cents don’t look like much, but they quickly add up to real cost, believe me. Adwords has introduced a policy of minimum keyword bids that many feel has made Adwords a more expensive place to advertise. Not so. It’s only made Adwords a slightly more difficult place to advertise because some advertisers subsequently bid too high. Be patient and find your place. It would be better to start too low, and not get enough clicks, than to start too high and burn advertising capital.

5) USD, that’s United States Dollars Where is your trade, is it the United States? Set your account up in dollars. If you’re doing business in Europe, set it up in Euros. More than a few people have had rude awakenings by not squaring their denominations with their geographic trade base. The transaction charges are steep.

6) Scrutinize click qualityThere is fear about click fraud in Adwords, legitimate fear. There are, for instance, unethical adversaries who will click your ad to cost you money. (Yet another reason to be nice to everyone you meet!) It is tough to prevent ethical lapses in other people, but if you feel your clicks are suspicious, contact Google immediately and stop running the ads.

The web developer clickbot farms are another issue of concern. These are the kind that are the most threatening, but can be defeated. They are simply websites designed to click your ads in order to steal your advertising money - nothing more and nothing less. If Google values their advertisers, they’ll continue to combat click fraud and, it stands to reason, eliminate it as the current scourge it is. They’ve accomplished bigger feats already and if they don’t, the competition will. Bank on it.

Be cautious and be thrifty when beginning Adwords. It’s a wonderful advertising tool that will not only help your business, but also give you a working, hands-on education, in a field that continues to grow with each passing day, search advertising.

About This Author:
Joseph PrattMedia AnalystICMediaDirect.com http://www.icmediadirect.com
email: joseph@icmediadirect.com


Note: On my website I have web page on Adwords Basics that can be a good starter on Adwords
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Adwords, Adsense, SEO – Common Denominator, Keywords

When you first get on the Internet and put up your website, you are amassed with information. To sort through the information, determine what is useful for you and for your website is another thing. In addition, the Internet is a constant evolving and changing medium that you need to keep abreast of everyday.

If you are wanting to have multiple streams of income, you need to know the basics, and build upon them. With that being said, here is an article that I have written that shows the interrelationship of Adwords, Adsense, SEO and Keywords.

Adwords, Adsense, SEO – Common Denominator, Keywords
If you have just put up a website, you probably all ready have heard words like:keywords, Google Adwords, GoogleAdsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Very Important.

Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for different keywords, that are different but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are selling is not already saturated -- to much competition, makes it a little more difficult for the novice to make a profit.

Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If someone clicks on the ad, you earn a small amount of money. These ads are keyword driven and are relevant to your web page or website. Sounds simple? Well, not really. There is more too it than just putting an ad on your website and expecting someone to click on it. What’s involved? Let’s see – color, position, style, to name just a few.

SEO
Search engine optimization – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I will slowly eliminate the tag from my web pages… The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme. Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is best to try and base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free tool, and very helpful.

To conclude, keywords is one of the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your website.
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