Paid Links And Javascript

Paid Links And Javascript

Paid Links -in with the new and out with the old. So before I enlighten you about some of Google's new thoughts about paid links, let me explain how paid links worked in the good old days.

In the good old days paid links worked in this manner- A high ranking website, would open a page where a webmaster could buy a plain text link. The webmaster who was buying the link was hoping to increase or improve his/her page rank. This simple concept had created a nice income for webmasters selling links. But...with the crackdown by Google-that changed. Many thought paid links hiding behind javascript was save. Is this still true?

According to Matt Cutts', Googles' Googlebot has gotten smarter, which means they (Google) have now gotten better at crawling javascript. So, if you're hiding paid URLS in your javascript, thinking that Google is unable to crawl and find those urls, you may very well need to rethink that thought. In fact, you may find those buried paid urls crawled and indexed.

The majority of people who do use javascript links are ad networks which Cutts claims Google does handle very well. But the big question is- Is Google penalizing paid javascript links? Currently no-but that can change.

Translated -if you're selling text links, make sure they (the links) don't do two things:
1) flow page rank
2) effect search engines

To avoid problems-Cutts suggests using the "nofollow", even within javascript code. Other alternatives are: using either your robots.txt file to block URLs or you can use redirects. As you can see, these new rules have destroyed the good old days-and profits for some.
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New Issues for Linking

Linking as we all know is a way in which to get better page ranking within all the search engines.

In late 2007 Google put into place, rather abruptly, the smack down on paid links, stating that sure you can have paid links if you:

1. Redirect through URL blocked by robots.txt
2. Redirect through URL using 302
3. Use JavaScript to direct the link
4. Apply rel="nofollow" attribute to the link
5. Add to the page header
   

As you can see, this pretty much eliminates any benefit of buying linking.

For the newbie's benefit - the paid link crackdown in 2007 was just that. Website and blogs suddenly found their page rank lowered dramatically, or no rank at all.



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Another Paid Link Adjustment By Google?

It looks like Google has made another adjustment-in regards to the paid link issue. As you may recall, in September Google dropped the hammer on directories that had paid links.

It looks like Google has now penalized some high profile blogs and mainstream news sites for selling links, at least that is the assumption that is being made. High profile blogs and mainstream news sites saw a noticeable drop in page rank when they woke up October 25th.

As you can imagine, reactions were mixed. Some say this levels the playing field for all, while others are in a state of denial. Whatever the case, one has to wonder how the drop of page rank will effect their site. Maybe this is a good test to see which fairs better to maintaining traffic-page rank or individual loyalty.
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