Traffic and Your Website
There are a lot of ways to get traffic to your website or blog. However, the three ways of getting traffic that have stood the test of time are linking, SEO, and Pay Per Click advertising.
Pay-Per-Click
Many have claimed that in the beginning, they utilized Pay-Per-Click advertising to bring traffic their website and money in their pocket.
The key to Pay-Per-Click advertising is that the ad or ads should be relevant to your web page/landing page. The keywords that you bid on should also be relevant to your ad and landing page.
Linking
There are paid and free methods of linking. Several of the free methods of linking is through Ezines or newsletters and Article Marketing.
Ezine Advertising - If you are thinking about putting links/ads within an ezine it is wise that the ezine has a following that has at least 500 advertisers. Remember, sales rely on the number of people you can reach. Do not blindly place your ads in ezines, it is wise to always read the fine print.
Article Marketing is a good way to get one-way links. It does take time and effort on your part, but it does bring traffic to your site-long term, especially if you place your articles in article directories.
Paid Links-With Google crackdown of the paying and selling of links among websites-I would be rather hesitate. A lot of top sites lost their page ranking due to buying of links.
SEO
SEO-Search Engine Optimization was and is a specialized process. But many webmasters are tackling the SEO process on their own. SEO is a solid way to get traffic to your website, but if you're new to the SEO game, you'll have to deal with the learning curve.
SEO - is the optimization of your web pages so that search engines will visit your site. You utilize relevant keywords, keyword phases within the body of your text, and within your meta tags. Trust me, it's a little more complicated than it sounds, but well worth learning.
Other methods that are coming on board are within the social media arena-Twitter, etc. With social media, it is only as strong as your following.
So, if you're looking for ways to build traffic to your website, don't leave out the three mainstays, SEO, linking, pay-per-click.
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Showing posts with label linking. Show all posts
Showing posts with label linking. Show all posts
Saturday, August 22, 2009
Monday, November 24, 2008
New Issues for Linking
Linking as we all know is a way in which to get better page ranking within all the search engines.
In late 2007 Google put into place, rather abruptly, the smack down on paid links, stating that sure you can have paid links if you:
As you can see, this pretty much eliminates any benefit of buying linking.
For the newbie's benefit - the paid link crackdown in 2007 was just that. Website and blogs suddenly found their page rank lowered dramatically, or no rank at all.
Read more...
In late 2007 Google put into place, rather abruptly, the smack down on paid links, stating that sure you can have paid links if you:
- Redirect through URL blocked by robots.txt
- Redirect through URL using 302
- Use JavaScript to direct the link
- Apply rel="nofollow" attribute to the link
- Add to the page header
As you can see, this pretty much eliminates any benefit of buying linking.
For the newbie's benefit - the paid link crackdown in 2007 was just that. Website and blogs suddenly found their page rank lowered dramatically, or no rank at all.
Read more...
Monday, January 7, 2008
To Link or Not To Link
To Link or Not To Link
By Vickie J. Scanlon
To link or not to link, is definitely the question. Why? A lot has changed, and is changing when it comes to linking. Google especially, is cracking down on certain types of linking. So what do you need to consider.
Backlinks
Let’s start with backlinks. Backlinks are links that are directed toward your website (also called Inbound links). The number of backlinks are an indication of the popularity or importance of your website, which in turn, indicates the importance of the page (page rank).
Minute Review of Calculating Relevancy of Site
How does search engines calculate the relevance of a site? They consider the quality of the inbound links-which is determined by the quality of the other site's content.
What is important? The inbound link will rank higher in relevance if the other site’s content is relevant to your site. If you have inbound links that is not related to your site, the degree of importance goes down.
Google Raise the Bar on Quality Links
Google is being more particular, setting higher standards for linking. Why? Some people are of the mistaken belief that they can increase their ranking by using link farms. I would strongly suggest that you think twice before venturing into that area. Why? Link farms can hurt your ranking, and/or set you up to being banned by Google. It was a going thing in the past – but Google has matured, as well as, their technology and skill level, and they are expecting more from their users.
So, on a personal level, what really is the important reason to achieving quality backlinks? Simple. To encourage visitors to your site.
Reciprocal Links
This brings us to reciprocal links. Reciprocal links, as you know, are links that are exchanged by webmasters. There purpose is to increase their page ranking. But what if you have backlinks that show "no relevancy" to your website are included in the mix? They get counted-but with a decreased relevancy on the specific outbound link.
So what do you do:
1. Know who you are linking too.
2. Make sure the site compliments and is relevant to your site.
3. They don't practice black-hat SEO techniques.
4. Be careful about interlinking your websites, especially if they are on the same IP.
5. They are not in a bad neighborhood
Other Issues
There are other issues to consider here as well. It's a nice compliment to have your site singled out by another site for linking purposes. But please look at the site, the total site. And if you do link with the other site, click on the link ever so often. Why?
1. You could find they eliminated the page completely.
2. They started using a 302 redirect, linking to a product they are selling. Gee, could it be you're selling something for someone else-and not getting the money. Or, are they stealing your traffic? Both!
3. They put your link on a “No Follow” “no Index” page. (That’s like a fish swimming upstream in mud).
4. They encrypted the whole page where your link is to reside. (Is it there, or isn’t it?).
5. Your link is moved from one page to the next. (With each move, the relevancy of the link goes down, in the eyes of the search engines.)
To conclude, linking is a process that needs constant attention on your part. If you ignore the link and expect your linking partners to behave themselves-when you don’t know them-expect to have some problems. Translated-be vigilant, and take appropriate action when necessary.
Read more...
By Vickie J. Scanlon
To link or not to link, is definitely the question. Why? A lot has changed, and is changing when it comes to linking. Google especially, is cracking down on certain types of linking. So what do you need to consider.
Backlinks
Let’s start with backlinks. Backlinks are links that are directed toward your website (also called Inbound links). The number of backlinks are an indication of the popularity or importance of your website, which in turn, indicates the importance of the page (page rank).
Minute Review of Calculating Relevancy of Site
How does search engines calculate the relevance of a site? They consider the quality of the inbound links-which is determined by the quality of the other site's content.
What is important? The inbound link will rank higher in relevance if the other site’s content is relevant to your site. If you have inbound links that is not related to your site, the degree of importance goes down.
Google Raise the Bar on Quality Links
Google is being more particular, setting higher standards for linking. Why? Some people are of the mistaken belief that they can increase their ranking by using link farms. I would strongly suggest that you think twice before venturing into that area. Why? Link farms can hurt your ranking, and/or set you up to being banned by Google. It was a going thing in the past – but Google has matured, as well as, their technology and skill level, and they are expecting more from their users.
So, on a personal level, what really is the important reason to achieving quality backlinks? Simple. To encourage visitors to your site.
Reciprocal Links
This brings us to reciprocal links. Reciprocal links, as you know, are links that are exchanged by webmasters. There purpose is to increase their page ranking. But what if you have backlinks that show "no relevancy" to your website are included in the mix? They get counted-but with a decreased relevancy on the specific outbound link.
So what do you do:
1. Know who you are linking too.
2. Make sure the site compliments and is relevant to your site.
3. They don't practice black-hat SEO techniques.
4. Be careful about interlinking your websites, especially if they are on the same IP.
5. They are not in a bad neighborhood
Other Issues
There are other issues to consider here as well. It's a nice compliment to have your site singled out by another site for linking purposes. But please look at the site, the total site. And if you do link with the other site, click on the link ever so often. Why?
1. You could find they eliminated the page completely.
2. They started using a 302 redirect, linking to a product they are selling. Gee, could it be you're selling something for someone else-and not getting the money. Or, are they stealing your traffic? Both!
3. They put your link on a “No Follow” “no Index” page. (That’s like a fish swimming upstream in mud).
4. They encrypted the whole page where your link is to reside. (Is it there, or isn’t it?).
5. Your link is moved from one page to the next. (With each move, the relevancy of the link goes down, in the eyes of the search engines.)
To conclude, linking is a process that needs constant attention on your part. If you ignore the link and expect your linking partners to behave themselves-when you don’t know them-expect to have some problems. Translated-be vigilant, and take appropriate action when necessary.
Read more...
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