Monday, April 13, 2009

Affiliate Referral Tips

So you’ve got yourself signed up for a new two-tier affiliate program and are excited to start promoting the program to increase your earnings. You’ve done some work to promote the program you are referring people to but are ready to try some more tactics. Here are some more ideas you should consider when trying to generate affiliate referrals:


Dig deeper and they will follow.
The folks you are trying to sell on the affiliate plan aren’t dumb or naïve, they’re serious internet marketers (at least we hope they are, you’re banking on them being able to sell!). Take the time, make the commitment – do your research, write an in-depth post with more information than a reader is liable to get anywhere else, and you will get more incoming traffic, better search engine rankings for your keywords, and, this is the goal, more referrals. Why should your readers try the program you’re referring them to if they don’t think you know what you’re doing? They don’t want to waste their time after all. So get serious---the best way to build the trust you need to generate referrals is to be obviously masterful in your knowledge.


Trackbacks are not backtracking . . . they’re the way forwards.
When you reference other people’s work on your subject it does a few things. For one, a trackback will generate a link to your post beneath the original work you are referencing. This is very handy because someone reading the original article may be searching for more information about it and since you’re providing more information . . . you get the idea. Secondly, by referencing others’ work you’re showing that you’re not a plagiarist (ie you’re an honest dealer) and also lets people see what kind of original ideas you have. If these are good, you’ll build trust and confidence and . . . you guessed it, referrals.


Build links in your community.
A service like Google Alerts can let you set up a notification whenever a blogger writes a post on the topic you’re interested in. When you get an alert, you can read the post and post a relevant comment along with a link to your post. But don’t spam by simply promoting yourself, contribute the discussion of the original post. You should, after all, have something to contribute here after your own research and writing. Include pertinent, useful information in your comment and then reference your link for people to access more information if they’re interested. This is both polite and good for business--- no one’s going to click on your context-less link unless you let them know why they should.

About the Author: Peter Ryan is an online marketer and representative of Adapp Solutions, Inc., providing affiliate networks and advertisers with powerful web-based technology.

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