Referral Ads Tweaking By Adsense

Adsense is doing some tweaking on their Referral Ads- this will cost you some money in the short run. They are trying to increase the value and quality of the referral network for both publisher and advertiser. What does that mean for the advertiser and publisher?

Publishers - you may see earnings that you receive from the ad you place on your site to be less than the maximum referral value displayed for that ad. The Adsense system will be putting a restriction on the referral clicks to monitor the click and conversion data to make sure the clicks are valid. Once the validation process is complete than you will again, be receiving the full amount on your referral ads.

How long will it take, it will be different for each site because each publisher's site activity is different. They feel that the majority of the people will be minimally affected by the validation process.

Advertisers - advertisers will only be charged the maximum referral value once a publisher has completed the validation period.

For those new to Google Adsense let me enlighten you to Referral Ads.

Referral ads is another form of advertising that is being offered by Google Adsense. The Referral ads are paid on a conversion basis; a conversion is considered a specific action defined by the advertiser. That action might be a sale, a clickthrough to a specific page on an advertiser site, or an online sign-up for a promotion. With referral ads, you can encourage people to click on these ads without penalty. This is for referral ads only.