Content-How important is it?
By Vickie J Scanlon
Content is a very important factor to your website. Why? It is what draws the search engines and then the traffic to your site. But what is it?
What is Content?
Content can be the written word that describes your products and services or it can be useful articles that draw your visitors and the search engines to your site. And to say you have content on a page means, you need at least 50 words of quality content for products and services; for an article, it should be at least 250 words long, but preferably longer.
Content and Blogs
Content on blogs, as you know, are content driven - people have different views as to how much content should be within a blog article. Some say, your articles should be at least 250 words or longer, others suggest a small amount of information that can be quickly read. Rather confusing isn't it?
At minimum, you should have at least one blog entry a week. If you go with the one entry a week- it should be a quality article of 250+ words.
Focused Content
Search engines and visitors love content. The content should be focused to your website or blog theme. Why? People who come visit expect that you stay on track with your theme, that is why they have visited your site in the first place.
Writing Content
Each individual has their own method of writing. For me, I write the article first, with several keywords in mind. Then after I write the article, I go back and intermingle the keywords into the copy. I try to do it in this manner because I do not want to lessen the flow of the article, or it’s purpose - for my readers and the search engines.
Keywords and Content
Yes, keywords are a part of the SEO process. Though some say that SEO is not necessary- I tend to differ with that thought. Anything that is information based, really does rely on organic SEO.
So keep your keywords in mind, but don't go overboard. Too many keywords can be very distracting and annoying, leaving your reader frustrated, the search engine red flags flying (keyword stuffing) and possibly your website penalized.
To conclude, content is good, but quality content will bring your readers back for more. So try for quality and your content will work for you for more than one day, but for years.
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Showing posts with label writing content for search engines. Show all posts
Showing posts with label writing content for search engines. Show all posts
Monday, November 19, 2007
Friday, March 2, 2007
What is Content?
Content -- sometimes it's hard to know what is good content and what is bad content. There are times you think you are doing the right thing --and find that it was wrong. Recovery then takes time -- which means lost revenue and major frustration on your part. It takes time to write quality content or find quality content for the search engines. Even though content is one part of the mix for an online website -- it still is important. There is so much that goes into the content of a page, that for me, it is still a "learning while doing process".
Thus, here is a quick read -- to understanding content--and how or where to get it.
Content Explained
By Vickie J. Scanlon
What is content? Simple question. Right? But when you’re not sure if you have the right type of content the search engines are looking for – it’s a perplexing question to say the least. So what is content and how do you get it?
Content Defined
First and foremost, content is the lifeblood of any website. Without it, your site would probably not see many visitors or search engine traffic-unless you are one of the lucky few who has the midas touch. But if you are like most, you need to build it the old fashion way—through hard work. So let’s begin by giving the definition to the word “content” from a visitor and a search engine perspective.
Content defined from a search engine slant: quality writing that weaves information around keyword and key phrases that is relevant to a web page description and theme; and which (keywords and keyword phases) are important enough for someone to do a keyword or keyword phase search through the search engines. (If the search engines can find you, people will too!)
Content defined from a visitor’s perspective: content is information that will answer a question, solve a problem or inform.
So with content defined from a search engine and visitor perspective – how do you get the info?
Getting Quality Content
There are different ways to get content. As always, there is a right way and a wrong way. The right way includes:
1) Writing original articles -- you can write original articles and submit them to the different free-reprint directories to get your tag line out to the masses. With original copy, you will be feeding the search engines and visitors with quality information. And let me add, the original copy should be directed toward your target market. For example, if your website is about shoes and you write an article about dogs, you may have missed your target market.
Granted, I know that will probably create duplicate content, you are still getting your tag line out to the masses. You will be gaining exposure and bringing targeted visitors to your website, as well as, creating a one-way link, which is important in the marketing of your website.
2) Write original content that is not submitted to the free directories, but remain on your site for people to view. This information is your true original copy that you share with no one else. The search engines will love you.
3) Original content that is contributed freely by your visitors--through say, a message boards or forum.
4) You can search for quality articles from article directories – again, be aware of the ratio of original to duplicate copy you have on your site. Need to keep a healthy balance.
What to avoid
Too much duplicate content. If you have no original content, only free reprint articles, you will not see a very high ranking for your site, in fact, you might even see a fluctuation in page rank.
With that being said, remember, search engines are gobbling monsters for original content; give it too them, and you will be rewarded.
Content and Updating
If you want the search engines to come visit your site, you need to update your content on a regular basis. At the least -- on a monthly basis. Not only does it encourage search engine visits, but possible new and return visitors.
To conclude, don't take your content for granted. Your content is, like I said in the beginning, your life-blood to success or failure on the Internet.
Vickie J Scanlon -- Visit her site at: My Affiliate Place for free tools, articles,ebooks, how to info, affiliate opportunities, travel and tech accessories,software and computers for the online business. Or check her blog – My Affiliate Place Blog .
Read more...
Thus, here is a quick read -- to understanding content--and how or where to get it.
Content Explained
By Vickie J. Scanlon
What is content? Simple question. Right? But when you’re not sure if you have the right type of content the search engines are looking for – it’s a perplexing question to say the least. So what is content and how do you get it?
Content Defined
First and foremost, content is the lifeblood of any website. Without it, your site would probably not see many visitors or search engine traffic-unless you are one of the lucky few who has the midas touch. But if you are like most, you need to build it the old fashion way—through hard work. So let’s begin by giving the definition to the word “content” from a visitor and a search engine perspective.
Content defined from a search engine slant: quality writing that weaves information around keyword and key phrases that is relevant to a web page description and theme; and which (keywords and keyword phases) are important enough for someone to do a keyword or keyword phase search through the search engines. (If the search engines can find you, people will too!)
Content defined from a visitor’s perspective: content is information that will answer a question, solve a problem or inform.
So with content defined from a search engine and visitor perspective – how do you get the info?
Getting Quality Content
There are different ways to get content. As always, there is a right way and a wrong way. The right way includes:
1) Writing original articles -- you can write original articles and submit them to the different free-reprint directories to get your tag line out to the masses. With original copy, you will be feeding the search engines and visitors with quality information. And let me add, the original copy should be directed toward your target market. For example, if your website is about shoes and you write an article about dogs, you may have missed your target market.
Granted, I know that will probably create duplicate content, you are still getting your tag line out to the masses. You will be gaining exposure and bringing targeted visitors to your website, as well as, creating a one-way link, which is important in the marketing of your website.
2) Write original content that is not submitted to the free directories, but remain on your site for people to view. This information is your true original copy that you share with no one else. The search engines will love you.
3) Original content that is contributed freely by your visitors--through say, a message boards or forum.
4) You can search for quality articles from article directories – again, be aware of the ratio of original to duplicate copy you have on your site. Need to keep a healthy balance.
What to avoid
Too much duplicate content. If you have no original content, only free reprint articles, you will not see a very high ranking for your site, in fact, you might even see a fluctuation in page rank.
With that being said, remember, search engines are gobbling monsters for original content; give it too them, and you will be rewarded.
Content and Updating
If you want the search engines to come visit your site, you need to update your content on a regular basis. At the least -- on a monthly basis. Not only does it encourage search engine visits, but possible new and return visitors.
To conclude, don't take your content for granted. Your content is, like I said in the beginning, your life-blood to success or failure on the Internet.
Vickie J Scanlon -- Visit her site at: My Affiliate Place for free tools, articles,ebooks, how to info, affiliate opportunities, travel and tech accessories,software and computers for the online business. Or check her blog – My Affiliate Place Blog .
Read more...
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