Titles, Subtitles, Content and Your Audience
By Vickie J. Scanlon
Titles and subtitles are an important part of creating an article and or a sales page. Why?
Selective Reading
People on the Internet are selective readers. Will they read the first paragraph of your article? Not if they can’t get past your Title.
In most cases people are attracted by the “Title”, which is found in the search engine results. Thus, it makes sense that the Title includes the specific keyword(s) that will lead your reader to your content. With the specific keyword within the Title you have captured too things, the search engines and your target market. This title must appear not only in the obvious position-in the beginning of your article, but also in your Meta Tag Title.
If your title invites them in, the Internet reader will quickly skim over your subtitles, and stopping to read the content under a subtitle that may interest them or solve their problem. It is only then that they may warrant a complete read.
Subtitles-Do I Need Them?
Do you need subtitles for your article. Yes? If you decide just to have straight copy without subtitles, you have crippled your article and the reader. The reader will find it difficult to get a quick read of what your content is all about.
Elements of a Subtitle
Your subtitle should have the following elements:
· Informative – the subtitle should to relevant to the paragraph below.
· Engaging – the subtitle should not be bland or none descriptive. That would quickly lose the reader.
· Keyword rich- On the Internet, your keywords are the only way in which the search engines can grab the importance of your article. You have to remember, when you write an article you are writing for your audience and the search engines.
To conclude, on the Internet we have millions of selective readers. Thus, you only have a moment to grab their attention and hold it. My advise, write the article first, then go back and carefully craft your subtitles to benefit you, your audience and the search engines.
Read more...
Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts
Tuesday, April 15, 2008
Monday, March 31, 2008
Your Content
Your Content
By Vickie J. Scanlon
Your content, what can it do for you, and what it should do for you, if you are working online?
Most webmasters and bloggers hope above all things that their content will get them two things: 1) Traffic, and 2) Revenue.
But there are several other important things you must not forget- though abstract in nature, and at the least, it is sometimes forgotten-your content should also build your reputation, develop trust with your readers, and hopefully connect you to your peers.
Niche markets and your reputation
If you are knowledgeable within your niche-your content will help to promote your reputation. But if you knowledge is limited, you will need to do thorough research, experiment and grow your knowledge, and share the information with your readers.
What is an expert?
An expert is:
1) Someone that stays in the know in their niche field.
2) Someone who is able to weed through the garbage of fact and fiction. This comes with time and experience.
3) Someone who is able to untangle the massive jargon of changes in their field with content that their readers, who may be at different levels of expertise, can understand.
Can you become an expert? Yes, but your must have an intense interest, and unrelenting appetite to learn, with a willingness to share. But if you already have a vast amount of information stored from your experience in a field, your learning curve is reduced to learning the ways of the Internet.
To conclude, people on the Internet are all looking for one thing-information. If you can rise to the top with your knowledge, your content will get you the traffic and the revenue you seek.
Read more...
By Vickie J. Scanlon
Your content, what can it do for you, and what it should do for you, if you are working online?
Most webmasters and bloggers hope above all things that their content will get them two things: 1) Traffic, and 2) Revenue.
But there are several other important things you must not forget- though abstract in nature, and at the least, it is sometimes forgotten-your content should also build your reputation, develop trust with your readers, and hopefully connect you to your peers.
Niche markets and your reputation
If you are knowledgeable within your niche-your content will help to promote your reputation. But if you knowledge is limited, you will need to do thorough research, experiment and grow your knowledge, and share the information with your readers.
What is an expert?
An expert is:
1) Someone that stays in the know in their niche field.
2) Someone who is able to weed through the garbage of fact and fiction. This comes with time and experience.
3) Someone who is able to untangle the massive jargon of changes in their field with content that their readers, who may be at different levels of expertise, can understand.
Can you become an expert? Yes, but your must have an intense interest, and unrelenting appetite to learn, with a willingness to share. But if you already have a vast amount of information stored from your experience in a field, your learning curve is reduced to learning the ways of the Internet.
To conclude, people on the Internet are all looking for one thing-information. If you can rise to the top with your knowledge, your content will get you the traffic and the revenue you seek.
Read more...
Wednesday, October 24, 2007
Things to Consider when Designing a Website
If you're building a website, there are four things that should remain in the back of your mind as you build each page-usability, functionality, accessibility, and content.
Accessible-If you increase the accessibility of your site to those with disabilities or impaired disabilities-you've just included another available market for your site to reach. Sometimes, I included, forget the alt tag, or the label that will make is easier for those with disabilities.
But not only are you opening up your website to another target market, you have helped the search engines to better index your site.
Content is not just content-if you want a quality site. Some people slap information up, thinking that people will come. Maybe, but if the quality is lacking-the readership will soon take a dive. So take the time to polish your content-and see your audience and the search engine visits grow.
Do you have to tweak your content? Almost always. Sometimes I'm in the "glow" of my content the day I wrote it. I'll let my article rest for a day or so, then go back and read it. I'll have either one of two results: 1)I'm either pleased with what I wrote; or 2) I will realize my content was really bad-and needs major rework.
Rule of thumb, if you can't understand what your wrote-don't expect anyone else to understand it either.
Design of a Website - an Overview
By Vickie J. Scanlon
When designing a website you must remember four things: usability, functionality, accessibility and content. Why? These four elements will help you to please the search engines, the people who come to your site, as well as, build your business. Trust me, if you don’t keep these things in mind-you’ll find more clicks from you than your visitors in your behind the scene stats. Let’s see why.
Usability
Usability –Usability is your navigation. If you look at most websites, you will notice that navigation is either to the side or across the top. If your visitor has to search endlessly for your navigation, expect one thing –your visitor leaving quickly in utter frustration-no matter how much they want the product, service or the information you offer. Thus, make sure your navigation is consistent across the pages, and easy for all to see and access.
Is Your Website Functional?
Functional - If you have broken links- then you have a function breakdown. Make sure all links are working. Nothing can aggravate an individual more than a broken link. I know I’m always checking my web pages. If you update some of your web pages on a weekly basis, it’s always good to do another once over.
Also, it’s always good to go through your pages, and make sure that your code is clean. Clean code helps keep the search engines coming. If the code is too cumbersome, the search engines will not even venture through the whole page-fearing they may get stuck in the code.
Is Your Website Accessible
Accessibility – Make your website accessible to all. That includes those who are disabled or impaired. This is where the alt tag and labels come in for images-use them. Not only is it important for the disabled or impaired, but also for the search engines. The search engines cannot read images but they can read the text in the alt tag.
Do You Have Content
Content –The quality or your content is important. If you’re new to the Internet, you may not realize the importance of content. I’m sure you’ve seen or heard the statement “Content is King”, but what does it truly mean?
Quality content can bring you targeted traffic, search engine visits and it can create quality links to your site. Remember, content is not limited to articles, but include your product and service description information on your web pages, or it may be an online tool that is useful to people online.
Though these four elements may be simple, or seem simple, many who begin (myself included) do not realize their importance when building their website. Take heed early, you’ll save yourself a lot of grief, unnecessary revamping of your website, and a better, and earlier return on your investment.
About the Author:
Vickie J Scanlon -- Visit her site at: My Affiliate Place for free tools,
articles, ebooks, how to info, tech accessories, software utilities, computers for affiliate business use.
Read more...
Accessible-If you increase the accessibility of your site to those with disabilities or impaired disabilities-you've just included another available market for your site to reach. Sometimes, I included, forget the alt tag, or the label that will make is easier for those with disabilities.
But not only are you opening up your website to another target market, you have helped the search engines to better index your site.
Content is not just content-if you want a quality site. Some people slap information up, thinking that people will come. Maybe, but if the quality is lacking-the readership will soon take a dive. So take the time to polish your content-and see your audience and the search engine visits grow.
Do you have to tweak your content? Almost always. Sometimes I'm in the "glow" of my content the day I wrote it. I'll let my article rest for a day or so, then go back and read it. I'll have either one of two results: 1)I'm either pleased with what I wrote; or 2) I will realize my content was really bad-and needs major rework.
Rule of thumb, if you can't understand what your wrote-don't expect anyone else to understand it either.
Design of a Website - an Overview
By Vickie J. Scanlon
When designing a website you must remember four things: usability, functionality, accessibility and content. Why? These four elements will help you to please the search engines, the people who come to your site, as well as, build your business. Trust me, if you don’t keep these things in mind-you’ll find more clicks from you than your visitors in your behind the scene stats. Let’s see why.
Usability
Usability –Usability is your navigation. If you look at most websites, you will notice that navigation is either to the side or across the top. If your visitor has to search endlessly for your navigation, expect one thing –your visitor leaving quickly in utter frustration-no matter how much they want the product, service or the information you offer. Thus, make sure your navigation is consistent across the pages, and easy for all to see and access.
Is Your Website Functional?
Functional - If you have broken links- then you have a function breakdown. Make sure all links are working. Nothing can aggravate an individual more than a broken link. I know I’m always checking my web pages. If you update some of your web pages on a weekly basis, it’s always good to do another once over.
Also, it’s always good to go through your pages, and make sure that your code is clean. Clean code helps keep the search engines coming. If the code is too cumbersome, the search engines will not even venture through the whole page-fearing they may get stuck in the code.
Is Your Website Accessible
Accessibility – Make your website accessible to all. That includes those who are disabled or impaired. This is where the alt tag and labels come in for images-use them. Not only is it important for the disabled or impaired, but also for the search engines. The search engines cannot read images but they can read the text in the alt tag.
Do You Have Content
Content –The quality or your content is important. If you’re new to the Internet, you may not realize the importance of content. I’m sure you’ve seen or heard the statement “Content is King”, but what does it truly mean?
Quality content can bring you targeted traffic, search engine visits and it can create quality links to your site. Remember, content is not limited to articles, but include your product and service description information on your web pages, or it may be an online tool that is useful to people online.
Though these four elements may be simple, or seem simple, many who begin (myself included) do not realize their importance when building their website. Take heed early, you’ll save yourself a lot of grief, unnecessary revamping of your website, and a better, and earlier return on your investment.
About the Author:
Vickie J Scanlon -- Visit her site at: My Affiliate Place for free tools,
articles, ebooks, how to info, tech accessories, software utilities, computers for affiliate business use.
Read more...
Friday, June 29, 2007
Search Engines-Getting Indexed
What is a website without it's pages indexed? A less traveled site, lost in the maze of the Internet, for one. For a webmaster, a major frustration. Many a webmaster may be mumbling under their breath. "Yeah right, what can I do about it".
Well if you don't have a lot of money, you may want to venture into SEO. You can take the time to learn it yourself (no money route), or you can enlist the help of someone that is a pro in the SEO field (lots of money in my pockets) .
Some people have the money, some have the golden touch and don't need to venture into the SEO realm. But if you were like me, money was an issue and the golden touch was recked with minimal internet experience.
Granted SEO is always a work in progress- it can be frustrating, and when you think you've got it, the search engines change their rules again. That's probably a good thing, it keeps everyone honest.
Do I regret taking the SEO challenge? No. Why? I have been told by an affiliate manager that if you can meet the SEO challenge you can be rewarded by rank and thus traffic-which brings sales. Sounds good to me. But here comes the bad part, it won't happen overnight, but it can bring you long-term benefits if you work at it, and avoid the black hat tactics. As I write this last statement, I hear a low groan, mumbling and a frustrated sigh. Gee, those ugly sounds may have come from me, as I recall my own SEO beginnings. Don't get disheartened, the benefits are long-term.
If I can keep on track, you may see several articles on SEO, which may help. This week's SEO article is called: "Search Engines --Please Crawl My Content"
Click the link to read the article "Search Engines-Please Crawl My Content" it will give you some hints of what to avoid when you are creating your pages, so that the search engines can find you.
Read more...
Well if you don't have a lot of money, you may want to venture into SEO. You can take the time to learn it yourself (no money route), or you can enlist the help of someone that is a pro in the SEO field (lots of money in my pockets) .
Some people have the money, some have the golden touch and don't need to venture into the SEO realm. But if you were like me, money was an issue and the golden touch was recked with minimal internet experience.
Granted SEO is always a work in progress- it can be frustrating, and when you think you've got it, the search engines change their rules again. That's probably a good thing, it keeps everyone honest.
Do I regret taking the SEO challenge? No. Why? I have been told by an affiliate manager that if you can meet the SEO challenge you can be rewarded by rank and thus traffic-which brings sales. Sounds good to me. But here comes the bad part, it won't happen overnight, but it can bring you long-term benefits if you work at it, and avoid the black hat tactics. As I write this last statement, I hear a low groan, mumbling and a frustrated sigh. Gee, those ugly sounds may have come from me, as I recall my own SEO beginnings. Don't get disheartened, the benefits are long-term.
If I can keep on track, you may see several articles on SEO, which may help. This week's SEO article is called: "Search Engines --Please Crawl My Content"
Click the link to read the article "Search Engines-Please Crawl My Content" it will give you some hints of what to avoid when you are creating your pages, so that the search engines can find you.
Read more...
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