Toshiba Sends Armchair Into Space for New Commercial

Toshiba has sent an armchair to the edge of space as part of a campaign to advertise its new 2010 REGZA SV LCD TV.

Take a look a the video below...

Some Facts:
* A helium balloon lifted the chair and Toshiba's own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma
* FAA regulations required that the weight of the rig had to be less than four pounds
* The chair is made of biodegradable balsa wood at a cost of of about £2,500
* The rig was launched in Nevada's Burning Man Black Rock desert
* The temperature dropped to minus 90 degrees at 52,037 feet
* The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth

[via Engadget]