Adsense Revenue

Here is an article by Brad Bahr regarding Adsense Revenue. It's an interesting article that you may find useful. What I'm finding with Adsense, is nothing is a given -- you do have to experiment, and what is right for one site, is not necessarily right for another.



The One Simple Trick That Can Double
Your Adsense Revenue

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?

Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.

(c) Brad Bahr - All Rights reserved
http://www.no-nonsense-internet-marketing.com

About The Author
Brad Bahr is the author of the NEW eBook: "How to "Really" Make Money on the Internet". It's filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.no-nonsense-internet-marketing.com
brad_bahr@no-nonsense-internet-marketing.com


Need some intro information about Adsense check out my web page on Adsense Basics.
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SEO -- And Dirty Little Tricks

SEO is one important element to your website's health. So, it is always wise to be aware of some of the dirty tricks that may cause you some harm. It may not happen to you -- but then again -- who knows who your competition is. It is always wise to be informed, and to know how to proceed when things go wrong.




SEO Dirty Little Tricks - The Things People Will Do To Put You Out Of Business

Ahhh...business it is wonderful, isn't it? It's great to know
that you can make money online without owning a storefront.
Despite the low overhead most online businesses enjoy, there
are certainly down sides as well. Instead of competing with other
providers of goods and services in your immediate area as
storefront businesses must do, yo are competing with everyone
in the world. Still, it can be easy to make money on the Internet
but even easier to have your business sabotaged. Sabotaged,
you ask? Yes, sabotaged! In fact, sabotage is not as uncommon
as you might think. Before I go any further, I want to make sure
you are aware that some of the things I will be discussing in this
article are illegal. I shouldn't have to tell you that anyone who
uses this information to harm another could (and should) face
prosecution. This article is intended to help web owners spot
potential threats and stop them before they get out of hand.
With that said, let's move on.

Early in Google Adsense's not so distant history, there was a
substantial amount of pay-per-click fraud going on. People
were paying others in 3rd world countries to click ads on their
sites. That's a common example of someone trying to make
money in an underhanded and illegal way. Now read what
underhanded and illegal things people will do to put their
competition out of business.

Pay-Per-Click fraud can be devastating. It's a sad world
when your competitor will click on your ads to deplete
your advertising budget. This is not as big problem as
it once was, but you can bet your money it's still going on.
People have simply become more ruthless and put more
effort into their trickery. What can you do about this?
Not a whole lot. The best advice I have is to keep an eye
on you PPC campaigns. If you average 30 hits a day and it
all of a sudden you double or triple that a few days in a
row, you may want to contact the search engine you
advertise with and have them look into it. Better to be
safe than sorry.

This type of sabotage isn't unique. There are also those
who will hurt you by helping you make money, at least
initially. Earlier in this article I mentioned people having
others click on their Adsence ads to make money. It now
seems people are clicking on their competitor's google ads
in hopes of getting them in trouble with Google and other
publishers. These people are more concerned with getting
a competitor's site banned than the fact that their actions
could get someone locked up or paying a hefty fine. As I
stated before with the PPC fraud, keep an eye on your
Adsence ads. If they jump higher than normal, look into it.
Check your stats to see if there are hits from the same IP
and how long the IP stays on your site. If you suspect something,
contact Google or which ever search engine you're using to place
ads on your site.

I have also come across some tactics that go beyond belief.
People have actually created doorway sites for their competition
and then reported the sites to Google. Oh yes, it has been done.
How to stop that isn't as easy as it sounds. Many hosting sites
allow the domain owner to remain incognito. How do you prove
you don't own something?

I wanted to make readers aware of some of the negative things
that are going on in the SE world. Chances are, none of these
will happen to you. Still, knowledge is power, so use it to fine
tune your senses. I don't want to inspire paranoia, but there
are a lot of bad elements on the net and caution is often
necessary. If everyone conducted business with the golden
rule in mind, we would never have to worry about these
things. Unfortunately, the net is just like the real world...there
are always going to be those that want to better their
situation at the expense of someone else's.

Author: Submit your article to www.articleuniversity.com
To get a free seo evaluation, purchase SEO services, listen
to a podcast on SEO or read articles on SEO visit Mr-seo.com
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Create An Online Store -- Info to Consider

If you're thinking about building an online store -- then this article by Halstatt Pires may be of great benefit. The article gives you a rundown of what an e-commerce site is, requirements needed, and what to consider with the software you buy.




Building Your Online Store
By Halstatt Pires





The Internet is great at leveling the field for businesses. Where else can you put up a site and immediately compete with huge companies on an international basis?

What It Is

E-commerce, clearly termed as web commerce, basically means selling of merchandise or services over the Internet with electronic transactions and also through a secure network. E-com is not merely buying and selling or providing services but it is also a method of advertising and marketing through an electronic system as well. E-com also means facilitating the progress of commercial transactions electronically. Right now e-com is a well-established technology in all major countries. In most cases internet marketing requires you to have your own E-commerce store for maximum return.

Requirements of an E-commerce Store

Building an online store is not an easy job. Software is required that can manage customers as well as their needs. E-commerce software should be able to handle inventory, shipping and handling costs, taxes, dispatching and payment processing of client's orders. You may encounter many options when setting out to build an e- commerce store. Before choosing any of them it is important to have a clear view of your requirements. Technical requirements might include coupons, tracking systems, customer login options or any number of other things. Other requirements include what type of impression you want to provide to your valuable clients.

Study the Sales and Marketing Cycle to Determine Your Needs

Before you opt for any of solutions for building e commerce store, study the basic model of e commerce that represents the entire sales and marketing cycle. The first building block of this cycle is audience in which you define what type of customers you will target. Second are commodities, in which you characterize the types of products you will put on the market. Third is customer support where you will answer the questions and offer solutions to clients' or potential clients' problems. Next are advertising, marketing and endorsement where a business promotes the products or services. Then there is transaction processing, the most important technical phase of the cycle, which will handle orders, taxes, payment processing and order delivery. Transactions may be automatic or manual. In manual processing you have to enter credit card information manually through an offline terminal. In the case of automatic processing a client's order form will be setup with a program that processes and charges the credit card for you. After that there are post-deal services regarding how you provide solutions and services after the sale. Last but not least is brand name with which you will create a distinctive business image to correspond with customers. Nobody is going to pay attention to your online store unless something catches their eye.

Research Your Options

Once you have defined your needs, you can then begin researching your options. There are two basic paths you may follow when building an e-commerce store - either buy ready made software or build a custom system with components and parts according to your requirements and budgets.

Flexibility

Some business firms offer gifts and well placed impulse products for better marketing approaches. This requires an e-com solution to be flexible enough to allow various give-aways, coupons and promotions. Also, if your product comes in a variety of models or styles, with different options and different prices then you must communicate these factors and portray them distinctively in your online store. A true businessperson will certainly follow the patterns of his or her usual clients as well as those who directly visit the site. Web statistic tracking tools can be a great help to this end.

Ease of Use

Some e commerce stores are very easy to use and require only a few minutes to learn while others are more complex with so many features that they can be overwhelming. Being able to see a demonstration of software before buying it is a great help to determining ease of use.

Scalability

Being able to grow with your company is very important. If you choose a very simple solution now, then require a more robust solution down the road, you will lose time converting your store. If the URL structure of your store is not consistent, you can also lose search engine rankings by changing e commerce solutions. Therefore, it is important to choose an e commerce solution that can grow with you. For example, some stores owners may not want coupons in the beginning but then down the road decide it is a good idea. Some stores may also have limits on number of products, inventory control and tracking that down the road will be very important.

Security

Of utmost importance to online stores is transaction security. The priority for any business firm should be secure transactions. Thanks to Netscape for introducing SSL (secure socket layer), data can be protected by online store owners. SSL is an encryption technology that encrypts a message and the receiver decrypts it by using RSA security. To enable SSL on your web server you need a digital ID (a form of identification that will recognize you). Many web hosts provide SSL installation for anywhere from a few bucks to a few hundred bucks per year.

Overall, you want flexibility, ease of use, security and scalability in your store. Research your options before you make a final choice, and whenever possible, get a free trial of your solution before you buy.

Halstatt Pires is with the Internet marketing firm - http://www.marketingtitan.com - a San Diego Internet marketing and advertising company offering automated web site systems - http://www.businesscreatorpro.com - create web databases, e-commerce sites, business lead management systems and more.
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Ebook Creation

These is a lot to learn when it comes to ebook creation. That doesn't include the other elements, such as the sales letter (Which is important.), promotion, what affiliate program directory to choose, the ebook cover and as always, the costs and your budget.

Since I have started my ebook, I thought I would share some of the information that I have discovered.



Creating Ebooks A Learning Process

People say that one the the best ways to making money is by creating your own Ebook. You're probably whispering under your breath, "I know, I know, but where do I begin?" Right? You have to begin at the begin-let me explain. Read More.....




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Ebooks And Color

Anything that is on the net needs to please the visual eye -- it's almost like going on an interview -- how you are dressed and the color of your attire is everything -- along with how you present yourself.

Anyway, back to the ebooks -- if you want to create an ebook that sells -- the color of your ebook is important and relevant. It is your customer's first impression of what may be inside.

Check out the article by Leva Duell "How to Choose Colors for Your Ebook Cover".



How to Choose Colors for Your eBook Cover
By Leva Duell


Color can have a profound impact on your prospective buyers. The wrong colors can negatively impact your sales, while the right colors can trigger positive emotions motivating your visitors to buy from you.

Color can affect how we feel and influence what we think. In general, bright bold colors tend to stir us up, while the softer pastel colors calm and relax us. Responses to colors can vary by age, gender and cultural background.

Colors will affect how a potential buyer reacts to your ebook. Carefully select your color scheme for your ebook cover. Here are some guidelines to help you make good color choices. Bear in mind that these are guidelines, and that there are no hard and fast rules. Just use common sense.

• Consider your audience. For example, if your ebook primarily targets men, then you will want to use strong, bold colors. If your target audience is women, then choose soft, pastel colors. If your focus is on children, choose bright, vibrant colors.

• Choose colors that are appropriate for your book's topic. For example, green may work well for books about starting a home business, making money, and reducing debt.

• Use colors that match or complement the color scheme of your web site.

• Keep the number of colors down to two or three, and no more. This does not include photographs which can have a whole range of colors.

• When using photographs on your ebook cover, use colors that complement the primary color in the picture.

• Make sure that all of the colors you use work well together and do not clash.

• Communicate your message with easy-to-read text. Use colors for your text that contrast with the background color so your text is readable. For example, a dark font on a light background is easy to read.

• Consider the mood you want to create. Remember that emotions trigger sales. People buy what they want - not what they need. The list below will show you how colors can affect us in different ways.

Red – Action, energy, strength, passion, fire, heat, power, attention-getting. Can also mean love and romance. A strong masculine color. Red is a good color for a call-to-action. Red is cheerfulness, excitement, and warmth. Pink is a soft version of red. It is most associated with romance, calming affect; a feminine color.

Blue – Confidence, travel, freedom, truth, professionalism, wealth and power. Also tranquility, dependable, acceptance, patience, understanding, cooperation, comfort, loyalty and security. It is one of the most calming colors and is associated with the sky and the sea, intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant, so it would not be good for cookbooks or recipes but you can consider it for diet books.

Green – Money, wealth, prosperity, calm, health, food, nature, hope, growth, freshness, soothing, sharing, and responsiveness. Green symbolizes spring, renewal, and fertility.

Orange – Health and vitality, autumn, youthfulness, fire, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement and energy. Has been known to stimulate the appetite. Vibrant and warm, orange is associated with autumn and the earth.

Yellow – Light, purity, understanding, caution, brightness, intelligence, joy, organization, Spring. Yellow often represents sunshine, warmth, light, energy and happiness.

Purple – Dignity, sophistication, creativity, spirituality and mystery. Deep purple is associated with royalty and richness, while lavender is associated with romance and nostalgia.

Brown – Credibility, stability, the hearth, home, the earth, wood, comfort and strength. Brown can be used as a neutral or a warm color.

Black – Space, night, authority, dramatic, classy, committed, serious, power, elegance, and sophistication.

White – Purity, peace, perfection, fresh, easy, cleanliness, goodness, and spirituality. Worth noting here, white represents life and marriage in Western cultures, but it represents death and sorrow in Eastern cultures.

Grey – A conservative color, symbolizing security, maturity and reliability.

Take advantage of the impact color can have on your ebook sales and choose colors that will create positive responses.

Boost your ebook sales with quality 3D ebook covers! FREE 34+ clipart and photo resources. Quality custom design of Web graphics Quality Ebook Covers
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How Do I Write An Ebook?

Sometimes, you need something or someone to jar the cobwebs out of your brain -- to get the creative juices following. The article by David Wells, helps you to brainstorm -- to help you to create your first ebook. I found it rather helpful -- and as to marketing research, it is very important. If you spend days, hours or months creating an ebook, and find it won't sell -- well -- that's a lot of hard work for nothing. Research your topic -- and look at all angles.

Now, for one other little suggestion. We all make typos, when we create. Why? The creative juices are flowing -- and sometimes the words just get jumbled, missed, mixed and Misspelled. Yes, I'm guilty of it too. So, my suggestion is several:

1. After creating your ebook -- spellcheck it.
2. Then you proofread it.
3. Then have someone else proofread it.
4. And then let it set for a couple of days. When you are first creating an article, ebook, or any piece of writing -- most of the time you're extremely pleased with what you wrote. But if you let the copy cool for a couple of days, and reread it -- you may find typos, and/or the need to reword or rework a paragraph.

I make these suggestions, because I have seen good pieces of work marred by typos. The information is great, but sometimes the reader can get distracted by the typos and in some cases irritated -- and thus, a possible bad review.

Well, enough of my preaching. On to the article . . .


How to Write an eBook
By David Wells

Before you begin writing, you should take some time to carefully consider what your product will be. Of course, it must be an information product, but that covers a lot of area…eBooks, newsletters, eZines, subscription sites etc…

If you’re starting your first site I highly recommend you choose an eBook for your product. It’s a much more finite thing than your other options - Far easier to manage.

So what do you write about?

You write about your topic in way that is useful, informative and actionable. Provide real information to your readers that they can put into action to their immediate benefit. Information that tells your prospects how to get something done.

If you’re an expert on your topic then this should be easy. You already know what problems exist in your topic area and probably more than a few solutions to those problems.

If you still have a few things to learn about your topic, that’s ok too. You have some research ahead of you. For me, the best way to do research is to read everything I can find about the subject and jot down important notes as I go.

Go back to your market research notes from the previous section. Re-visit each site and look carefully at what they’re selling. This information is invaluable when deciding what you should sell.

Most people assume that because a product already exists in a niche that there isn’t room for any other products. In fact, it’s the exact opposite. A product selling successfully in a niche is the best indication possible that the niche is profitable and active.

Now, don’t get me wrong. Don’t go out and copy someone else’s product. Use the ideas and principles behind the successful products in your niche to develop your own unique product concept.

Take your time revisiting your market research. Make sure you have a complete picture of the products and product concepts being offered in your market before you settle on what your product will be.

Look closely at the ads offering products in your topic market. What benefits do they promise? What is their unique selling proposition? How are they different from each other? What do they all have in common?

As you ask each of these questions also ask “How can I do it better and what can I do differently?” What can you offer your topic market that isn’t being offered? How can you offer more value than your competitors?

Once you have an idea of your product concept, write it down. Then spend the next thirty minutes thinking about it and re-writing it. Add as much detail as possible while trying to make your concept as simple and straightforward as possible.

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How to Use Simple Sales Sites to Create a Huge Passive Income Disarmingly simple internet marketing strategy that will show you in 10 easy steps how to create a series of internet income streams. Each is independent of the others and each will bring in a few hundred dollars every month on auto-pilot. Make as many as you like. http://www.3pagesite.com/


If you're looking to cut to the chase when it comes to writing an ebook -- look to
my website and "How To Write And Publish Your Ebook" by Edwards and Vitales
-- pros in the field of ecommerce. (The link redirects you to my site and my review of the book).
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Ebooks -- Do You Need One?

Okay, this article is for those that are still on the fence, trying to decide if an Ebook can fit into their business, or if they should create an ebook. I guess, you could say, I've been sitting on the fence as well. Maybe the next few articles that I will be presenting throughout the month will help you in this area. I'm sure you will see, as I did, the possible benefits -- as well as, sucking up the courage to put your knowledge on the line.


Why Write an eBook?
By Gasen Redeye

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.

After you've writtten your ebook

Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

"Dotcomology" is The Science of Making Money Online! GET IT FREE!

http://www.home-biz-profits.blogspot.com/

Check out my blog

Not long ago, I didn't know ANYTHING about Internet marketing...However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and set up my own BLOG!
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