iPhone Marketing - Put Your Blog on Their iPhone

Want to achieve that Apple can sell 45 million iPhones in 2009?

Would not it be great to be able to put your blog in the palm of the hand?

According to Fortune magazine estimated (June 11, 2008) experts believe that Apple sell between 10 and 45 million iPhones in 2009! This means people are all over the world discovering the joys of surfing the Net from wherever they are.

Would not it be great if one of their favorite destinations was your blog?

OfNow we all know that the iPhone will revolutionize the mobile phone market. It's sleek, Reviewy and actually useful.

You may not have stopped for about what an amazing marketing tool to think it for your website or blog. Developed thanks to the iPhone 's Safari and associated Web browser, the millions of new users discover the joys of permanently online.

Let me take a real example of what I have just last weekend.

On the roadHome from a family outing, last Sunday afternoon, our car beeped "and a strange symbol appeared on the dashboard indicator. Somewhat startled, I pulled over and reached into the glove box to find out what was wrong.

Of course, the car manual was not there.

Should we go on? Find a gas station? Pray?

No! Thanks to the new iPhone Daddy's, the answer is only three or four Google search was removed.

This is a true story. The symbol should be noted that the brake padswere taken (they are changed now, thanks) and we had to keep driving safely home. The only thing that my iPhone was not enough to save me from a Stearn "talking down" from my wife. "Why the manual is not in place, darling?"

Now you can think what makes this story has to do with the iPhone marketing?

Actually, I just wanted you to understand two important facts.

First and foremost, the iPhone is on a lot of people's minds right now. It is our new toyWe are showing it off to all our friends and we are delighted with so many nice add-ons as we can.

In second place, with the idea of a permanent connection and informs is really tempting. This development is only made at the beginning and you too can benefit enormously.

How much loyalty would win if you installed a special symbol reader, and web application to their main iPhone screen? Would not it be great to them a special reader, which you automatically receive your latest postsconveniently available?

That is exactly what we made for our website.

My Links : Review Shop to Home Online Books Store Ghost Story

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Advantage Mac (again) …

This month has been a bad one for me and computers. First my MacBook Pro died (due to a video card that had been recalled), and then my desktop PC decided to fall over dead.

The Mac failure was another study in why I love Apple service: The video just died one day, no screen, external monitor wouldn't work. Since a Mac has a real operating system (Mac OS X - a Unix variant), I was able to determine that the machine was actually still working by connecting from my desktop PC using ssh.

I did a bit of system administration black magic, and turned on the remote desktop service (see http://support.apple.com/kb/HT2370 or http://discussions.apple.com/thread.jspa?threadID=2081446&tstart=1 for a writeup of how), and was able to connect to my MBP using VNC. That allowed me to validate things were working, and to make sure I had a current backup before doing anything else.

A quick call to Apple's support desk, and the helpful tech looked up the problem, found there was a recall on the video logic board for certain MBP systems, and walked me through a few things to validate it wasn't just user error. He gave me a case number, told me to go to the Apple store, and have them check for the recall.


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Hey you get offa my cloud …

I've been using some of the more interesting "cloud" applications recently: Google Apps, Live Mesh and a few others.

I'm really impressed with the capablities and use of these free web applications. It's a really interesting marketing tool as well: give away the low end product to build user acceptance, and then add a bit more to give value to the enterprise.

My first foray into the personal cloud was Google docs. This product has to be the coolest idea ever: create your documents on a web site, and let them be shared and simultaneously editable. The concept is awesome, and works really well for some documents (most notably spreadsheets). I can share a spreadsheet with any number of people, and they can all edit it at the same time.


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Three Rules for Success

Over the years, I've observed that there is a common set of behaviors that is part of what makes people successful in business that I think of as the rules of service. The most successful companies actual incorporate these rules into their corporate culture.

Here they are:

Rule #1 - The customer always comes first

Rule #2 - Your network (business) is your first customer

Rule #3 - You are the most important customer in your network (business)

These are very much part of the western culture, and parts of these are taught to us as we are growing up. For me though, there were subtleties in these rules that took me years to learn, and I'm still learning to apply.

Let's look at the rules in more detail, starting with the last one.


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Rob is a Tesla Roadster

Last night I went to an event hosted by Redhat, Infogain and Azul Systems as a networking opportunity and to learn a bit from the vendors with my friend George Ross. It was held at Tesla Motors in Menlo Park, and the door prize was a ride in the new Tesla Roadster.

After the presentations, they had the drawing, and I was thinking it would be cool if George or I got picked. Right about then, they called out "Rob Weaver of AccuWeaver LLC" ... I was the first pick to get a ride (they gave 5 people the thrill ride).
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Software License Expired - Really ?

I just had an interesting experience with some exam preparation software that I bought a couple years ago for the PMP certification from Rita Mulcahy. According to the installer, the software license had expired !


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Using LinkedIn to generate a PDF “resume

I ran across a post on one of my LinkedIn groups from a fellow member named Mike Smith, the text of this post is on his blog at http://dominoconsultant.blogspot.com/2008/12/export-pdf-resume-from-linkedin-without.html

Basically the trick is to make sure your profile on LinkedIn is up to date with all of your best resume information in the career section, then use the magic icon on your profile to produce a PDF. My friend Walt Feigenson posted an entry on his blog that takes this idea one step further by introducing a web site that allows you to pick and choose which pages to include in the PDF before you send it. Walt's post can be found at http://feigenson.us/blog/?p=163

While this isn't an ideal resume, it does get to the "good enough" level for recruiters (assuming you've actually updated your profile with all the salient information), and as Walt points out, you can extend the idea by splitting out information like your references to send along to a hiring manager.

A couple of people suggested to me that perhaps using a PDF printer would be an easier way to accomplish this same task. The advantage that using the PDF button on LinkedIn has over this approach is that it produces a nicely formatted version of your profile, which doesn't include all of the buttons and other things that are displayed on your profile. By downloading the PDF in the format that LinkedIn produces, you get a relatively simple resume that you can send out (either with the technique that Walt talks about, or printing to a PDF printer the pages you want to keep).
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Web marketing

Recently I've entered the world of using the web for self marketing.

I saw a very interesting talk by Walter Feigenson at the last CPC Job Connections meeting about marketing yourself using the web.


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