There are at least four other things - design, usability, purchaser service and tracking ( D. Affiliate marketing management.
U site design is like politics - everybody has an opinion, and everybody could do a better job if only they'd the opportunity. But there are some design elements it will pay to avoid. Not because they do not make the site look nice, but because they confuse and distract the visitor - who is, after all, your possible client. Yes it can be entertaining, but it sometimes takes forever to load. And if you are in a rush ( 99% of Web users ), it's annoying and upsetting. It is also an overlooked tool to push traffic enormous to your site. Yes definitely interesting, particularly if you are promoting to a well-liked niche group. Ever run across printed survey results? Folk generally are inquisitive. But what you do with the increased traffic is similarly vital.
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