Is PageRank Important?

Is PageRank Important?

Is PageRank Important? In Google eyes, no. In fact, you will no longer see a PageRank tool in Google's Webmaster Tools.

Google has been telling people for a long time not to focus so much on PageRank. In fact, PageRank is just one small element out of 200 signals that indicates how your site will be crawled, indexed and ranked. What did PageRank give webmasters? A sense of security that they were doing something right, I guess.

What to do? I guess the only thing you can do is: 1) create quality content; 2) market your content to pull in traffic, and; 3) Don't worry about PageRank.