Spam Blogs What Are They?

Spam Blogs What Are They?

Spam+blogs=Splogs. Spam blogs can add a lot of clutter to the web-and they do keep the search engines busy. Splogs use other people's content with the sole purpose of increasing search engine rankings of their other sites or to increase their ad impressions on their sites. Simply translated-Money.

A full time spammer creates blogs using an automated process. They will not create one or two sites, but hundreds or thousands of sites, each creating a little money. But that little money created across a thousand sites can create a tidy sum of money. It is not only the money that drives them to create more sites-it's the never ending vigilance of the search engines and Internet service providers that try to keep these splog sites in check.

You may think that you can detect them easily. You may even assume that they would use a similar template for their blogs. Not so. To avoid detection from the search engines, they will create a new blog from scratch.

A part-time blog spammer will not automate the process-but use the manual cut and paste routine. And they may even give you credit for the content they stole. But the purpose is the same-to make money off someone else's content.

Sometimes blog spammers will choose a name that is similar to a popular blog. Their purpose- to benefit from an occasional incoming link from a blogger who thinks they are linking to a popular blog.

Can splogs cause problems for legitimate bloggers? Yes, if the search engines decides to block all "suspicious" web addresses within a particular domain name-you have a problem.

All this translates into one thing-know who you are linking too.