Paid Links And Javascript

Paid Links And Javascript

Paid Links -in with the new and out with the old. So before I enlighten you about some of Google's new thoughts about paid links, let me explain how paid links worked in the good old days.

In the good old days paid links worked in this manner- A high ranking website, would open a page where a webmaster could buy a plain text link. The webmaster who was buying the link was hoping to increase or improve his/her page rank. This simple concept had created a nice income for webmasters selling links. But...with the crackdown by Google-that changed. Many thought paid links hiding behind javascript was save. Is this still true?

According to Matt Cutts', Googles' Googlebot has gotten smarter, which means they (Google) have now gotten better at crawling javascript. So, if you're hiding paid URLS in your javascript, thinking that Google is unable to crawl and find those urls, you may very well need to rethink that thought. In fact, you may find those buried paid urls crawled and indexed.

The majority of people who do use javascript links are ad networks which Cutts claims Google does handle very well. But the big question is- Is Google penalizing paid javascript links? Currently no-but that can change.

Translated -if you're selling text links, make sure they (the links) don't do two things:
1) flow page rank
2) effect search engines

To avoid problems-Cutts suggests using the "nofollow", even within javascript code. Other alternatives are: using either your robots.txt file to block URLs or you can use redirects. As you can see, these new rules have destroyed the good old days-and profits for some.