There are millions of websites on the internet, but very few of them are really effective sites that sell. For a site to be truly effective it needs to fulfill certain criteria. It needs to attract highly targeted traffic, to convert that traffic into paying customers, to encourage first time visitors to become regular visitors, and to build up a database of targeted customers to market to.
Tips to make your website earn money online
1. Keep your site simple and don't confuse your customers with fancy unnecessary features: Think about the actions you want your customers to take on your site, whether that is signing up to your newsletter, or making a purchase, and make those processes as easy and intuitive as possible.
2. Choose a domain name that really explains what your business does, rather than simply using your company name: If you can, buy a domain name that contains your primary keyword or phrase, especially if search engine optimization will be your primary method of marketing.
3. Provide great content that really addresses the needs of your customers, and drives them to take the actions you want: Do some research into who your customers are, and what they will find interesting or useful. Filling up your site with content that nobody wants to read will just put your customers off making a purchase or signing up to your mailing list.
4. Get your website design right: The design of your site is crucial to your ability to earn money online. Getting the basics such as layout, color scheme, font size, and link format right can make the difference between a site that sells, and a one hundred per cent bounce rate. There are plenty of online tools you can use to achieve a professional look, but if you aren't confident in website design, it might be worth employing someone else to do your design for you.
5. Keep your website up to date, or you will risk losing customers when they realize your content is obsolete: Unlike printed documents, web users expect information on websites to be brought up to date, and you don't want to disappoint potential customers.
6. Involve your customers in your website: Giving visitors to your site ways to interact with your website is a great way to build brand loyalty, or generate return visits. Ways to do this include a 'contact us' section, a forum or blog that visitors can comment on, or a function that allows customers to write reviews on the products you sell.
7. Optimize your site for your customers and not just the search engines: This may be simpler than it sounds because both customers and search engines will be attracted by unique and regularly updated content, and by a simple site structure that is easy to navigate. Where you may need to focus your attention is keyword optimization, as stuffing your site with keywords may help your search engine rankings, but it is sure to put off your customers.
If all of the above sounds like a lot of hard work and hassle you just don't have the time for, you might want to try a new system that provides you with a ready made website. Forced money is a new type of website that is purposely designed to sell, and has been thoroughly tested to make sure it can earn money online.
Jennifer Meinert is an established author who enjoys writing and reviewing many topics including how to earn money online. For information on how you can start earning money online, please visit her website at http://forcedmoney101.blogspot.com, http://earnmoneyonline4future.blogspot.com
Sunday, June 7, 2009
Earn Money Online With a Site That Sells
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