Each 'guru' appears to have his very own methodology and claims you should buy *his* technique and sign in for his software if you are going to succeed. The reality is, if you purchased each electronic book, attended each tele-seminar and acquired each distance learning course, you'd never make any cash because you'd be so tied up in knots trying to work out which way to go, you'd have difficulty picking a direction and getting started. Once you've got the plan, the 'tools' part falls into place, but tools without a plan are pointless. We could say you made a decision you wish to go into the house building business.
You buy some books and go to some courses. No instruction on what *matters* when it comes to building a home. Nothing about picking a good location, laying a solid foundation, nor conceptualizing the house properly ; merely a thinly masked sales spiel for an expensive hammer. Just 'Do what I assert, give me your money and everything will work out fine. Your suggestions will carry lots of weight too. After you begin writing articles for ezines, you may have a simple and cost free way to make yourself known. Unlike advertising, articles remain in public view for a while. You will be branding your company name and you could get more visitors, because at the base of each article, you may give authorization to others to make public these articles. The most vital query you want to ask about selling anything online or somewhere else isn't 'what' should I sell, but 'whom' should I sell to. On the other hand, when you've got a market in mind, coming up with product concepts is as simple as falling off a log. The person on the sidelines going round and round in circles trying to work out what to sell and the way to start. Or the person that is in the game, putting points up on the scoreboard, and having fun.
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