Articles and Links

Articles and Links
By Vickie J. Scanlon

Article marketing is the writing of short articles that is related to your business field of industry. It's a great way to get one-way links and to help to increase traffic to your site.


Links within an Article

If you are not planning on sending your article viral than links within your webpage copy is great. However, if you're planning on sending your article viral, it is best to utilize the Resource Box at the end of the article. Why? Because your article will, in most cases, be rejected by the Article Directory.

The Article Directory is looking for information only within the body of the article, and not looking for self-promotion-Sales copy, in other words. Can't blame them. However you can utilize the one area - the Resource Box.


Your Resource Box

The Resource box, is your advertisement. In most cases they will allow up to three links within the resource box. With that in mind...

When writing an article, also keep in mind your advertising links you want to use, or will be using. If you are talking about a specific product or service that is a web page on your website, be sure and place a link to that web page. In other words, make total use of the Resource Box and do not direct it just to your home page.

As you have probably figure out, the resource box is for lead generation and link building. So, it is wise to experiment with your resource box, creating several different info resource boxes. You'll soon determine which description pulls your target market to your site.

So, what at a minimum should a good resource box include?

• your name,

• business (if appropriate)

• website, webpage links to direct people who are interested in your product/s or services

• description of your service or product

Though simple, sometimes the simple things are missed. So don’t miss the simple things that can and will pull your target market to your site.