Tuần sau là thi rồi, nên tuần này phải cố gắng học thật nhiều thôi...
Dzậy mà mấy hôm nay đau đầu hoài chả học được gì cả. Hồi tối đau dữ quá làm mình chẳng ngủ được là bao. Hy vọng là mai nó sẽ hết... hơi xui nhỉ?
Không biết mấy bạn ta chuẩn bị cho thi cử như thế nào rồi? Chắc là mọi người tốt cả... ít đứa chịu để nước đến chân mới nhảy như mình. Dù thế nào thì cũng chúc mọi người thi thật tốt nha! (để còn có học bổng dẫn ta đi ăn chứ...)
Read more...
Friday, December 29, 2006
What's In A Landing Page
First, I'd like to wish all a Happy New and Prosperous Year.
Find below my article on "What's in a Landing Page". Landing Pages can still be a viable way to advertise, if done correctly -- and if you follow the rules of Google so you won't be penalized.
The most important thing is to experiment, what might work for some, may not work for you. As I stated below, if you are experimenting with multiple landing pages for the same product or service be sure and but a "NOFOLLOW" on all the other landing pages, and just index the general landing page, this way you will not be penalized for duplicate copy.
Read more...
Find below my article on "What's in a Landing Page". Landing Pages can still be a viable way to advertise, if done correctly -- and if you follow the rules of Google so you won't be penalized.
The most important thing is to experiment, what might work for some, may not work for you. As I stated below, if you are experimenting with multiple landing pages for the same product or service be sure and but a "NOFOLLOW" on all the other landing pages, and just index the general landing page, this way you will not be penalized for duplicate copy.
What’s in a Landing Page?
By Vickie J. Scanlon
What’s in a landing page? First and foremost it is a very good marketing tool if done correctly. But what is the structure of a landing page and how do you use it in the advertising process?”
Purpose of Landing Page
The basic purpose of a landing page in online marketing is to motivate, to inform, to persuade and to sell the product or service to the visitor that landed on your well-designed page. That sounds pretty good.
To begin constructing your landing page, you need to consider page structure, your words, and your keywords in the total mix. If you do it right you will get sales, or convince someone to fill out a form or survey, etc. I’m sure you get my meaning.
Structure of a Landing Page
When a visitor clicks on your landing page, he/she should see the following structure.
Headline
The headline should do three important things:
· Grabs the attention of the visitor
· States the purpose of the page
· Compliments and coincide with your banner or ad
You have only one moment to grab the attention of the visitor, thus, the heading should entice the reader to continue on to the next paragraph or subheading. So choose your words, font style (Arial, Verdana are good choices), font size to your advantage.
And remember, if the headline does not compliment or coincide with your banner or ad, they, your target market, are gone.
Body Structure
The body should consist of the following:
1) Paragraphs -- Paragraphs should be short with white space. Why? Most people will hit a site, but not read it word for word. Then what do they do? They scan the page. Which brings me to the next important part of a land page—sentences.
2) Sentences – First, sentences should be short, snappy, too the point, and without twenty dollar words. You have to assume scanners are in a hurry; they want the information as fast as you can give it to them without putting them to sleep, and without having to pull out a dictionary.
Second, the first sentence of every paragraph should contain the summary of the paragraph. “A Call To Action”(Buy Now! Try Now!) should appear throughout the body of your copy, as well as, at the top and bottom of your page.
Bold subheadings – Bold subheadings should identify the topic of the paragraph or paragraphs that rest under the subheading. This will allow the skimmer to read or skip the paragraph – in search of the information they are most interested in.
3) Bulleted Information – Bulleted information is a lifesaver. Bullets help to condense copy into short, thorough, easy to read, sentences without being boring. Utilize them.
According to Eyetrack III Research, a smaller typeface encourages more focused reading, while larger type encourages scanning. With that little tidbit of information, you may want to experiment with font size in the body of your copy.
As you can see from the structure of the body, we are looking for a tight-written page with well-defined bold subheadings and bulleted information – to ease the scanner/reader through the copy without having him/her click away.
Things To Consider
1) Place the most important information above the fold.
2) Avoid distracting material in the sidebars. If the information in the sidebars distracts the visitor – focus is lost and that could mean a lost sale.
3) Add pictures or a form if relevant, but be careful about size.
4) Put your “Call To Action” above the fold, at the end, and balanced throughout the length of your text.
Keywords and SEO
As with every other web page on your site, keywords are important. Your landing page content must be keyword rich, but not keyword stuffed, for the search engines and your targeted traffic to find you.
Once the content is completed, then you should make sure that you optimize your landing page for the search engines. Images should have an alt tag description. Try to describe your images with specific descriptions. Example: If you have a picture of a Schnauzer, put ‘alt=Schnauzer’, not ‘alt=”dog”’--Go for the specific description not the generic. Why? When you do a search, would you look for dog or Schnauzer? In most cases, I would bet on the Schnauzer.
PPC, SEO and Keywords
If you are writing your landing page for a Google Ad (PPC advertising), again, make sure that your landing page is relevant to your keywords and to the text of your ads. There are two reasons to heed this advice: 1) Your traffic will click away and go elsewhere to find the information they are seeking; 2) Google will penalize you.
You should also optimize your landing page for any searches people will conduct through the search engines. Yet, another avenue to quality traffic. However, if you should use several landing pages for the same product, with only slight wording variations, it would be wise to index only the general landing page and have your robots meta tag include a “NOFOLLOW” so they won’t be indexed – this will prevent the search engines from incurring duplicate copy penalties.
Google Adwords New Algorithm for Landing Pages
Google now assigns quality scores to landing pages, to determine the positioning, pricing, and other factors. A recent change in Google’s algorithm for landing pages affected many established websites. This change caused hardships for some, for others it closed their business.
Thus, if you do not want to be penalized with higher bid prices for your keywords, or a shift in page positioning of your ad you should follow keep the following information in the back of your mind when developing a landing page.
1) Relevant content
2) Links to page that provide relevant and accurate information related to ad
3) Your landing page should have at least 500 words (which isn’t much).
4) Remove all adsense ads on your landing page.
Testing Your Landing Page
Testing your landing page is important. You will need to tweak your copy on a continual basis until you feel comfortable with the copy and it is providing the results you want.
To conclude, landing pages can be your best friend or your worst enemy. Design it correctly, follow the rules, and it will be your successful friend for life.
Vickie J Scanlon-- Visit her site at: myaffiliateplace.biz for tools, "how to" of affiliate/internet marketing, ebooks, computers, software utilities, tech accessories, and more.
Read more...
Friday, December 22, 2006
Contemplating Using CSS?
If you are a growing site and using html alone, you may begin to think that their may be a faster way to update your web pages. Yeah! me too. I've been looking into CSS, but wanted to know the benefits and some of the pitfalls of using CSS. Well, in my research, I came across an article
by Mikhail Tuknov called, "Benefits of CSS in Search Engine Optimization".
For those who do not know what CSS is, let me define it: CSS (cascading style sheet) is a single page of formating insturctions that can control the appearance of many HTMl pages at one time.
From all I have been reading, CSS does help to improve the maintenance of your web pages/website, helping you to make changes when you need too, faster.
Now, I've seen some of the great benefits, I'm still going to do some addition search to learn the pitfalls -- there's got to be some. And...as to the learning curve, I'm going to have to find me a tutorial and do some experimenting.
As to CSS cross browser capabilities -- another area I will have to reseacrch. I don't want to find my website being viewed by a few because of incompatibility problems with different browsers.
And are there different languages to choose from when you construct your style sheet?
I know there are some questions I have to answer? When I find them, I'll share them with you. In the meantime, enjoy the article.
Benefits of CSS in Search Engine Optimization
by Mikhail Tuknov
There are many benefits of using CSS. One of the major benefits of using CSS is the easy maintenance of the website. Maintenance of a website made with CSS is much easier compared to the ones which are table based. CSS splits the presentation style of documents from the content of documents and makes the maintenance of the site easier. Aside from being able to make site extensive changes with no trouble through one CSS file, the clean code it generates makes it easier to update. Webmasters can characterize the appearance of a site in one place, and change the whole site by changing just one file. With CSS, when you decide to craft a change, you simply alter the style, and that element is updated automatically anywhere it appears in the site. So, if you have to alter the color of all pages in your site, you only have to edit one style sheet. This saves you enormous amount of time, particularly if you have to edit each page independently. CSS generally requires less code compared to table based. This makes your code lighter and cleaner. Clean code makes a huge difference in maintaining your site.
Cascading Style Sheets Benefits and Search Engine Optimization (SEO)
Another major benefit of CSS is that it makes your website SEO friendly. The reason behind this is simple. The search engines spiders are actually very lethargic. They do not go through the bundles of HTML codes to get to the indexed codes. Font tags and tables make the HTML code very cumbersome; thus, reduce the accuracy of the results. If you use external CSS files to design and determine the design attributes; the HTML code will be clean and it will result to better search engine rankings. With some knowledge of CSS you will be able to change the code layout without destroying the actual visual layout. For instance, you could easily make the main content of your site to show up above the header or navigation menu in the code of your website; thus will help to show search engine crawlers the importance of your content. I personally saw a huge boost in rankings in fully CSS web sites. When I look at someone’s website that was built using old school HTML code with tags such as: TABLES, TD, TR, FONT and so on, I feel awkward and immediately convert that site to a fully table-less CSS layout. There are many tools on the Internet that shows the actual code over text ratio weight of your site. Do you know why? Because modern search engines such as: Google, Yahoo and MSN love light-weighted websites. They want to see your content; the text, not the code. With CSS everything is possible. You practically externalize excessive code into external file, thus leaving the actual page clean and simple.
Website Accessibility
CSS makes your website more accessible. The number of users browsing the web through hand held devices are continuously growing tremendously. It is estimated that by 2008, one third of the world’s population will be using hand held devices for accessing Internet. It is always important that your site is accessible to them also. You can make an additional CSS document particularly for handheld devices like cell phones, which will be called up in place of the regular CSS document; which is not achievable with a tabular layout. CSS benefits accessibility chiefly by separating document structure from presentation. By separating style from markup, webmasters can simplify and clean up the HTML in their documents, making the documents more accessible.
Increases Download Speed of Your Website
CSS code downloads faster than tables. Browsers read through tables twice previous to exhibiting their contents; first to work out their structure and then to determine their content. Moreover, tables are shown on the screen as a whole, no part of the table will be displayed until the entire table is downloaded and rendered. Tables support the use of spaced images to assist with positioning. CSS generally requires less code than cumbersome tables. All code to do with the layout can be placed in an external CSS document, which will be called up just once and then stored on the user’s computer; while the table layout stored in each HTML document, must be loaded up each time a new page downloads. Also with CSS, you can manage the order of the items downloaded into the screen. You have the control to make the content appear previous to the slow loading images, which is liked by most of the web users.
Cross Browser Compatibility
For all webmasters out there! CSS makes your website more professional. Taking the benefits of CSS like making your websites load faster and easy to maintain, you save a lot of time and labor. This in turn makes you lots of money. CSS makes links of the website look more attractive and dynamic. Using CSS, you can slot in rollovers easily and effectively, without having to use a single character of JavaScript. Thus, CSS gives your websites a professional look. It is wise to use CSS to jive with the current trends of the industry. All major browsers like Firefox, Explorer, and Netscape presently recognize CSS and it is definitely safe for web designers to use CSS now.
About This AuthorMikhail Tuknov, search engine optimization specialist and a founder of Infatex.com, search engine marketing company. With an extensive backgound in Internet marketing and web site development, Mikhail offers web site promotion services: SEO, Link Popularity, PPC, SEO copywriting and ROI Tracking.
Read more...
by Mikhail Tuknov called, "Benefits of CSS in Search Engine Optimization".
For those who do not know what CSS is, let me define it: CSS (cascading style sheet) is a single page of formating insturctions that can control the appearance of many HTMl pages at one time.
From all I have been reading, CSS does help to improve the maintenance of your web pages/website, helping you to make changes when you need too, faster.
Now, I've seen some of the great benefits, I'm still going to do some addition search to learn the pitfalls -- there's got to be some. And...as to the learning curve, I'm going to have to find me a tutorial and do some experimenting.
As to CSS cross browser capabilities -- another area I will have to reseacrch. I don't want to find my website being viewed by a few because of incompatibility problems with different browsers.
And are there different languages to choose from when you construct your style sheet?
I know there are some questions I have to answer? When I find them, I'll share them with you. In the meantime, enjoy the article.
Benefits of CSS in Search Engine Optimization
by Mikhail Tuknov
There are many benefits of using CSS. One of the major benefits of using CSS is the easy maintenance of the website. Maintenance of a website made with CSS is much easier compared to the ones which are table based. CSS splits the presentation style of documents from the content of documents and makes the maintenance of the site easier. Aside from being able to make site extensive changes with no trouble through one CSS file, the clean code it generates makes it easier to update. Webmasters can characterize the appearance of a site in one place, and change the whole site by changing just one file. With CSS, when you decide to craft a change, you simply alter the style, and that element is updated automatically anywhere it appears in the site. So, if you have to alter the color of all pages in your site, you only have to edit one style sheet. This saves you enormous amount of time, particularly if you have to edit each page independently. CSS generally requires less code compared to table based. This makes your code lighter and cleaner. Clean code makes a huge difference in maintaining your site.
Cascading Style Sheets Benefits and Search Engine Optimization (SEO)
Another major benefit of CSS is that it makes your website SEO friendly. The reason behind this is simple. The search engines spiders are actually very lethargic. They do not go through the bundles of HTML codes to get to the indexed codes. Font tags and tables make the HTML code very cumbersome; thus, reduce the accuracy of the results. If you use external CSS files to design and determine the design attributes; the HTML code will be clean and it will result to better search engine rankings. With some knowledge of CSS you will be able to change the code layout without destroying the actual visual layout. For instance, you could easily make the main content of your site to show up above the header or navigation menu in the code of your website; thus will help to show search engine crawlers the importance of your content. I personally saw a huge boost in rankings in fully CSS web sites. When I look at someone’s website that was built using old school HTML code with tags such as: TABLES, TD, TR, FONT and so on, I feel awkward and immediately convert that site to a fully table-less CSS layout. There are many tools on the Internet that shows the actual code over text ratio weight of your site. Do you know why? Because modern search engines such as: Google, Yahoo and MSN love light-weighted websites. They want to see your content; the text, not the code. With CSS everything is possible. You practically externalize excessive code into external file, thus leaving the actual page clean and simple.
Website Accessibility
CSS makes your website more accessible. The number of users browsing the web through hand held devices are continuously growing tremendously. It is estimated that by 2008, one third of the world’s population will be using hand held devices for accessing Internet. It is always important that your site is accessible to them also. You can make an additional CSS document particularly for handheld devices like cell phones, which will be called up in place of the regular CSS document; which is not achievable with a tabular layout. CSS benefits accessibility chiefly by separating document structure from presentation. By separating style from markup, webmasters can simplify and clean up the HTML in their documents, making the documents more accessible.
Increases Download Speed of Your Website
CSS code downloads faster than tables. Browsers read through tables twice previous to exhibiting their contents; first to work out their structure and then to determine their content. Moreover, tables are shown on the screen as a whole, no part of the table will be displayed until the entire table is downloaded and rendered. Tables support the use of spaced images to assist with positioning. CSS generally requires less code than cumbersome tables. All code to do with the layout can be placed in an external CSS document, which will be called up just once and then stored on the user’s computer; while the table layout stored in each HTML document, must be loaded up each time a new page downloads. Also with CSS, you can manage the order of the items downloaded into the screen. You have the control to make the content appear previous to the slow loading images, which is liked by most of the web users.
Cross Browser Compatibility
For all webmasters out there! CSS makes your website more professional. Taking the benefits of CSS like making your websites load faster and easy to maintain, you save a lot of time and labor. This in turn makes you lots of money. CSS makes links of the website look more attractive and dynamic. Using CSS, you can slot in rollovers easily and effectively, without having to use a single character of JavaScript. Thus, CSS gives your websites a professional look. It is wise to use CSS to jive with the current trends of the industry. All major browsers like Firefox, Explorer, and Netscape presently recognize CSS and it is definitely safe for web designers to use CSS now.
About This AuthorMikhail Tuknov, search engine optimization specialist and a founder of Infatex.com, search engine marketing company. With an extensive backgound in Internet marketing and web site development, Mikhail offers web site promotion services: SEO, Link Popularity, PPC, SEO copywriting and ROI Tracking.
Read more...
Wednesday, December 20, 2006
Lại sắp được làm việc thiện nữa rùi!
Nô en tới mấy đứa trong lớp tổ chức phát quà cho trẻ em lang thang mới dzui chứ!
Mình cũng phải làm gì đó cho tụi nhỏ! Nhất định là thế rùi! Phải cho chúng thật dzui dzẻ!
Hôm trước mình đọc lại những bài viết trong cuộc thi chuyện đời tự kể! Những câu chuyện về những kỉ niệm, những số phận là mình thấy xúc động và dzui ghê!
Dzui vì trong cuộc sống bình dị mà mình tiếp xúc hàng ngày lại có những niềm vui, những số phận biết vươn lên và cả những tình thương cao cả không chút tính toán vụ lợi.
Mình thấy đọc những câu chuyện này dzừa làm ta dzui+yêu đời, vừa bồi bổ tâm hồn và cũng tăng thêm vốn sống cho bản thân nữa, nên mình quyết định cố gắng đọc càng nhìêu càng tốt trong 3500 bài dự thi...
Một lần nữa chúc mọi người nôen thật dzui dzẻ nghen@!! Có đi chơi đâu nhớ rủi tui!
video noen fun fun!
Read more...
Mình cũng phải làm gì đó cho tụi nhỏ! Nhất định là thế rùi! Phải cho chúng thật dzui dzẻ!
Hôm trước mình đọc lại những bài viết trong cuộc thi chuyện đời tự kể! Những câu chuyện về những kỉ niệm, những số phận là mình thấy xúc động và dzui ghê!
Dzui vì trong cuộc sống bình dị mà mình tiếp xúc hàng ngày lại có những niềm vui, những số phận biết vươn lên và cả những tình thương cao cả không chút tính toán vụ lợi.
Mình thấy đọc những câu chuyện này dzừa làm ta dzui+yêu đời, vừa bồi bổ tâm hồn và cũng tăng thêm vốn sống cho bản thân nữa, nên mình quyết định cố gắng đọc càng nhìêu càng tốt trong 3500 bài dự thi...
Một lần nữa chúc mọi người nôen thật dzui dzẻ nghen@!! Có đi chơi đâu nhớ rủi tui!
video noen fun fun!
Read more...
Friday, December 8, 2006
Autoresponders--How Useful Are They?
It is been said that people will not buy the first time that they hit your site. On average, they may have to be exposed to your product about 7 times before they decide -- that is why a name and email address is important.
Even though autoresponders are nice, you have to make sure you do not spam your customers-- and that is why a double-opted in capability is essential. Why? Spamming can have monetary consequences for merchants, that is why merchants are strict (or should be strict) on how their product is presented to the public by affiliates.
Here is an article on autoresponders called "Autoresponders--How Useful Are They? This is a quick overview of the how, what, where and types of autoresponders.
Autoresponders – How Useful Are They?
By Vickie Scanlon
Autoresponders, how useful are they? Autoresponders can be your helping hand and an ultimate time-saver. They can help you to get in touch and to stay in touch with your customers, and ultimately, build your business. But how can you use them in your business, what are the types and what should you consider when you are in a market for an autoresponder?
What is an Autoresponder?
Let’s first define what this automated marvel is first? An autoresponder is an automated e-mail marketing software or service that can help you manage your newsletter and mailing list. An autoresponder has also been known as an “automatic responder system”.
Example of Uses
When would be the best time to begin utilizing an autoresponder? For most, it is when your business is beginning to pick up momentum, and you are feeling the strain and stress of answering the same questions from customers over and over again or you have a newsletter or list that is growing faster than you can keep up with.
For ecommerce sites, an autoresponder should be considered from the beginning. Why? It can be one of the most helpful aids to getting specific information to your customers. Such as: when specials hit your site, requested information about your company, requested information about your products or services, and requested pricing lists, just to name a few.
When you have a fledging business, you usually will have time on your hands. But once your business starts growing you will soon see your time dwindling. This is when an autoresponder can help you to answer the questions that need to be answered, as well as, give you the additional follow-up support your customers need and want, while keeping your focus on your business and your customers.
Types Of Autoresponders
There are different types of autoresponders, offering different capabilities and options.
Limited capability autoresponders: Some autoresponders only allow for a single pre-programmed message that the sender can download – with the capability of retaining the senders email address. This type of service, more times than not, are offered through your web server, if at all.
Full-Capabilities autoresponders can offer limited broadcasting or unlimited broadcasting and can be packaged either as a stand-alone software program or an online-based software program.
Choosing the Right Autoresponder
When choosing an online autoresponder you should consider:
1) Your needs and your money supply.
2) The type of contact you will need. Are you going to be contacting your customers on a continuous basis? If so, then unlimited broadcasting may be your best option. However, if you know that you will be contacting your customers on a minimal basis, than check out the limited broadcasting services, you may save yourself some money.
3) Double-opt-in capabilities. With double-opt-in capabilities you will eliminate the calls of spamming by your list. And, may I just add, that if you do an overkill with contacting your list – don’t be surprised if your list soon begins to dwindle to nothing.
However, if you are short on money you can go with a free web-based service. You can go either with a straight free web-based service or a program that offers a free service with an opportunity to upgrade to pro-- both are great options when you are a fledging business. But be aware that with the free service, you will have to allow their ads to be shown to your list.
If you choose to go with the stand-alone software program, be aware of the software’s limitations, your limitations and your e-mail server’s limitations/rules. For example, some e-mail servers will allow only a certain amount of emails to be sent through their systems at one time or limit the amount going out per day. Thus, make sure the software meets your needs and your server’s requirements.
As you can see, there are autoresponders that can fit every person’s needs, wants and pocketbook. Thus, if you are feeling the strain of success, or just wanting a break from the necessary grunt work for running your online business, look to autoresponders to help automate your business.
Vickie J Scanlon-- She has been working on the Internet as an affiliate marketer and an avid researcher -- Visit her site at: myaffiliateplace.biz for tools , "How To" affiliate/internet marketing information, ebooks, where to join affiliate programs, computers, software utilities, tech accessories and more.
Read more...
Even though autoresponders are nice, you have to make sure you do not spam your customers-- and that is why a double-opted in capability is essential. Why? Spamming can have monetary consequences for merchants, that is why merchants are strict (or should be strict) on how their product is presented to the public by affiliates.
Here is an article on autoresponders called "Autoresponders--How Useful Are They? This is a quick overview of the how, what, where and types of autoresponders.
Autoresponders – How Useful Are They?
By Vickie Scanlon
Autoresponders, how useful are they? Autoresponders can be your helping hand and an ultimate time-saver. They can help you to get in touch and to stay in touch with your customers, and ultimately, build your business. But how can you use them in your business, what are the types and what should you consider when you are in a market for an autoresponder?
What is an Autoresponder?
Let’s first define what this automated marvel is first? An autoresponder is an automated e-mail marketing software or service that can help you manage your newsletter and mailing list. An autoresponder has also been known as an “automatic responder system”.
Example of Uses
When would be the best time to begin utilizing an autoresponder? For most, it is when your business is beginning to pick up momentum, and you are feeling the strain and stress of answering the same questions from customers over and over again or you have a newsletter or list that is growing faster than you can keep up with.
For ecommerce sites, an autoresponder should be considered from the beginning. Why? It can be one of the most helpful aids to getting specific information to your customers. Such as: when specials hit your site, requested information about your company, requested information about your products or services, and requested pricing lists, just to name a few.
When you have a fledging business, you usually will have time on your hands. But once your business starts growing you will soon see your time dwindling. This is when an autoresponder can help you to answer the questions that need to be answered, as well as, give you the additional follow-up support your customers need and want, while keeping your focus on your business and your customers.
Types Of Autoresponders
There are different types of autoresponders, offering different capabilities and options.
Limited capability autoresponders: Some autoresponders only allow for a single pre-programmed message that the sender can download – with the capability of retaining the senders email address. This type of service, more times than not, are offered through your web server, if at all.
Full-Capabilities autoresponders can offer limited broadcasting or unlimited broadcasting and can be packaged either as a stand-alone software program or an online-based software program.
Choosing the Right Autoresponder
When choosing an online autoresponder you should consider:
1) Your needs and your money supply.
2) The type of contact you will need. Are you going to be contacting your customers on a continuous basis? If so, then unlimited broadcasting may be your best option. However, if you know that you will be contacting your customers on a minimal basis, than check out the limited broadcasting services, you may save yourself some money.
3) Double-opt-in capabilities. With double-opt-in capabilities you will eliminate the calls of spamming by your list. And, may I just add, that if you do an overkill with contacting your list – don’t be surprised if your list soon begins to dwindle to nothing.
However, if you are short on money you can go with a free web-based service. You can go either with a straight free web-based service or a program that offers a free service with an opportunity to upgrade to pro-- both are great options when you are a fledging business. But be aware that with the free service, you will have to allow their ads to be shown to your list.
If you choose to go with the stand-alone software program, be aware of the software’s limitations, your limitations and your e-mail server’s limitations/rules. For example, some e-mail servers will allow only a certain amount of emails to be sent through their systems at one time or limit the amount going out per day. Thus, make sure the software meets your needs and your server’s requirements.
As you can see, there are autoresponders that can fit every person’s needs, wants and pocketbook. Thus, if you are feeling the strain of success, or just wanting a break from the necessary grunt work for running your online business, look to autoresponders to help automate your business.
Vickie J Scanlon-- She has been working on the Internet as an affiliate marketer and an avid researcher -- Visit her site at: myaffiliateplace.biz for tools , "How To" affiliate/internet marketing information, ebooks, where to join affiliate programs, computers, software utilities, tech accessories and more.
Read more...
Thursday, November 30, 2006
Dynamic or Static Links -- Which Way Is Better?
Dynamic or Static Links? Duh! What am I talking about? For the newbie, the words static or dynamic link can be a foreign object, with no meaning, and possibly no concern. However, it is always good to learn and grow, and to realize that yes, some links are better than others, and may effect your site, for better or for worse, if not done correctly.
With some affiliate merchants offering dynamic links, I began to wonder if there would be any issues with the search engines, or if it would be a viable solution for my expansion ideas, and thus, give me more time to do what I need to do. As always, my curiosity lead to some needed research. I hope you will find what I found in my research to be of value.
Thus, my article "Dynamic or Static Web Pages, Which Way Should
You Go?"
Dynamic or Static Web Pages, Which Way Should You Go?
By Vickie J. Scanlon
Many merchants offer their affiliates dynamic rich links to place on their site. Being one of those affiliates, my questions were many. First, what are the differences between dynamic and static web pages? Second, would dynamic pages/urls be a viable option for my website? Third, if I used dynamic pages, could the search engines easily crawl and index my pages? Fourth, if dynamic pages cannot be crawled, is there a solution to the problem? In this article I will address these questions, as well as, discuss the advantages, disadvantages, and the possible solutions to certain issues.
What are Static Web Pages?
A static page is a page that gives you exactly the same response over and over again. It is your basic HTML page. The static page consists of urls that are free of any special characters, remains in its final form and has no server-side interaction.
An example of a static url is (xxxx is the domain name): xxxx.com/index.html
Advantages of Static Web Pages
Since static web pages are html driven, they offer the webmaster the following quick advantages.
1) For those who have little or no experience with design, the static url allows for an easy and quick solution to getting a website up and running; 2) There are no surprises--what one person sees, is what all will see; 3) The pages are easier for the search engine spiders to crawl and index; and 4) No database downtime or uptime.
Disadvantages to Static Web pages
The major downside to a static web site is when the site begins to grow. 10 to 20 pages are pretty manageable to update, but when it gets to 200+ static pages the daily maintenance and cost can grow exponentially -- in time and money.
What are Dynamic Pages?
Dynamic pages consist of pages where the logic is maintained separately from the content. The content is stored in the database until the variable parameters of the dynamic url tells the database repository what items to pull into the page as it loads. Based on the url's parameters, the server will return different content.
Dynamic pages are usually coded in such scripting languages as CGI,ASP,PHP,Perl, Cold Fusion, JSP and others. You can usually tell if a url is dynamically generated because it will include question marks, equal signs, percentage signs, and ampersands.
An example of a dynamic url is (xxx is the domain name): xxxxxxx.com/index.php?lang=NLD&name=home
The important element in the url above, is the portion after the ?. It is the portion after the ? that contains the query string - the part that changes.
Advantages of Dynamic Pages
A dynamic page can be customized by a response on a server to help personalize your site to meet your customer's need. All page content will come from a database connected to the Web site.
Since the dynamic template is maintained separately from the content, it means that content changes can be made when needed. In addition, the web site can be updated without major maintenance, editing and reviewing, which translate into lower maintenance costs and time.
Many webmasters of large e-commerce sites tend to favor dynamic pages because it is customer friendly, and allows them to update their pages on a regular basis by specific time and date sensitive routines. Which is understandable, if their products and offers change on a daily basis.
On the affiliate side, I'm seeing more merchant webmasters offering the option of dynamic links for their affiliates. The affiliate can put the code on their website, and let the merchant create the update. This saves the affiliate time, by eliminating the manual manipulation of the urls and uploading of their web pages on a daily basis; And second, they have the reassurance of knowing that if the merchant makes something available, the link will automatically change and be available to their customers in a timely manner. However, there are some affiliates that do not take a liking to this type of link. Why?
For the established affiliate, with more automation tools -- the merchant's dynamic links takes the control out of their hands. How? The dynamic link may provide specific links to products or services that the affiliate may or may not wish to see appear on their site.
So far, dynamic links looks like a workable solution -- saving time and money and offering only small nuisances. But are there any disadvantages to dynamic pages?
Disadvantages of Dynamic Pages
Is there a downside to dynamic pages? Not to be wishy-washy, but -- Yes and No.
In days gone by, many of the web spiders could not read the url parameters to the right of the question mark in the dynamic url. Today, webmasters have seen some improvement.
Google and some of the other search engines can handle simple dynamic url, but if the query parameters get to long or complicated (having more than one ? for example) their crawler will ignore the link completely. If you need or want more information on what Google can and cannot do with dynamic links, and the possible procedures and alternatives of getting your dynamic links indexed you can check out Google Webmaster Center for the details.
Yahoo, on the other hand, suggests that you use dynamic links only in directories that are not intended to be crawled or indexed. Nicely put, the answer is a simple "I don't think so." Thus, whether you have a dynamic web page or website, you may find yourself having problems with getting your web pages crawled, let alone getting them indexed.
So, where do the search engines stand on the issue of dynamic links today? Some web spiders are taking the plunge and crawling websites with dynamic links, which is a positive. But on the negative side, there are still some web spiders that will not venture near a dynamically-created page for fear of getting stuck in the page and being lead through some poorly written code and thus, causing a possible major server crash.
With that being said, what can you do to get your dynamic web pages spidered? Do you have to bit the bullet and change back to static or is there other possibilities out there that will get your dynamic url indexed.
Getting Your Dynamic Links Indexed.
If you are using or wanting to use dynamic links there is a possible solution to getting them seen by the search engines, and thus, the end goal -- Indexed.
You can use a tool called RewriteRule Generator to rewrite your dynamic url. The RewriteRuleGenerator tool will take your dyanmic url, change the syntax, and make your url look static and thus, readable by the search engines' spiders.
Little Background Information on Mod-Rewrite
The Mod-Rewrite tool makes use of a file called .htaccess to perform the rewrites. The .htacess file tells the server how to convert between dynamic and static urls.
If you think you want to use the Mod-Rewrite tool to convert your urls from dynamic to static, you should first make sure your web host can support mod_rewrite. That can be done in either of two ways: 1) Send an email to your server and ask; or 2)you can test for yourself by writing a small snippet of code and following the simple istructions below:
Save it as info.php and upload it to your server. Type the following in the address box of your browser -- with "www.mysite" being your site name.
http://www.mysite/info.php
Once the info is returned, look for the Heading "Apache", then "Loaded modules" -- you should find mod_rewrite listed there -- if it is supported.
Before starting the mod-rewrite process, I would suggest checking out
the Apache documentation site for additional information or issues that have come to light with the mod-rewrite process.
One additional piece of advise, do only one url and then run a test. It's better to resolve the bugs on one, then double your work on all.
More Detailed Help For Mod-Rewrite
If you attempted to use mod-rewrite but ran into some problems and feel you need additional help with configuring your urls, check out the article "Make Dynamic Links Search Engine Friendly" by Peter Lavin on Dev Articles. It's a good detailed step-by-step walk-through of mod_rewrite.
Another great resource for any webmaster is a forum called WebmasterWorld.com. From my lurking, I found the people knowledgeable and willing to help you with issues or point you in the right direction to get your problem resolved. They're definitely on the top of my list if I decide to take the dynamic link plunge. And of course, I joined.
So, before you chuck your dynamic website down the toilet or enlist the help of an expensive, knowledgeable web programmer/developer (which isn't a bad idea--and my last option if all else fails), try the above options first.
To conclude, are dynamic websites better than static websites, or visa-versa? From what I can tell, it is dependent on the webmaster's needs and what they feel will work best for their own unique situation.
Vickie J Scanlon-- Visit her site at: My Affiliate Place for free tools , the "How To" of affiliate/internet marketing, ebooks, website protection, computers, software utilities, tech accessories and more
Read more...
With some affiliate merchants offering dynamic links, I began to wonder if there would be any issues with the search engines, or if it would be a viable solution for my expansion ideas, and thus, give me more time to do what I need to do. As always, my curiosity lead to some needed research. I hope you will find what I found in my research to be of value.
Thus, my article "Dynamic or Static Web Pages, Which Way Should
You Go?"
Dynamic or Static Web Pages, Which Way Should You Go?
By Vickie J. Scanlon
Many merchants offer their affiliates dynamic rich links to place on their site. Being one of those affiliates, my questions were many. First, what are the differences between dynamic and static web pages? Second, would dynamic pages/urls be a viable option for my website? Third, if I used dynamic pages, could the search engines easily crawl and index my pages? Fourth, if dynamic pages cannot be crawled, is there a solution to the problem? In this article I will address these questions, as well as, discuss the advantages, disadvantages, and the possible solutions to certain issues.
What are Static Web Pages?
A static page is a page that gives you exactly the same response over and over again. It is your basic HTML page. The static page consists of urls that are free of any special characters, remains in its final form and has no server-side interaction.
An example of a static url is (xxxx is the domain name): xxxx.com/index.html
Advantages of Static Web Pages
Since static web pages are html driven, they offer the webmaster the following quick advantages.
1) For those who have little or no experience with design, the static url allows for an easy and quick solution to getting a website up and running; 2) There are no surprises--what one person sees, is what all will see; 3) The pages are easier for the search engine spiders to crawl and index; and 4) No database downtime or uptime.
Disadvantages to Static Web pages
The major downside to a static web site is when the site begins to grow. 10 to 20 pages are pretty manageable to update, but when it gets to 200+ static pages the daily maintenance and cost can grow exponentially -- in time and money.
What are Dynamic Pages?
Dynamic pages consist of pages where the logic is maintained separately from the content. The content is stored in the database until the variable parameters of the dynamic url tells the database repository what items to pull into the page as it loads. Based on the url's parameters, the server will return different content.
Dynamic pages are usually coded in such scripting languages as CGI,ASP,PHP,Perl, Cold Fusion, JSP and others. You can usually tell if a url is dynamically generated because it will include question marks, equal signs, percentage signs, and ampersands.
An example of a dynamic url is (xxx is the domain name): xxxxxxx.com/index.php?lang=NLD&name=home
The important element in the url above, is the portion after the ?. It is the portion after the ? that contains the query string - the part that changes.
Advantages of Dynamic Pages
A dynamic page can be customized by a response on a server to help personalize your site to meet your customer's need. All page content will come from a database connected to the Web site.
Since the dynamic template is maintained separately from the content, it means that content changes can be made when needed. In addition, the web site can be updated without major maintenance, editing and reviewing, which translate into lower maintenance costs and time.
Many webmasters of large e-commerce sites tend to favor dynamic pages because it is customer friendly, and allows them to update their pages on a regular basis by specific time and date sensitive routines. Which is understandable, if their products and offers change on a daily basis.
On the affiliate side, I'm seeing more merchant webmasters offering the option of dynamic links for their affiliates. The affiliate can put the code on their website, and let the merchant create the update. This saves the affiliate time, by eliminating the manual manipulation of the urls and uploading of their web pages on a daily basis; And second, they have the reassurance of knowing that if the merchant makes something available, the link will automatically change and be available to their customers in a timely manner. However, there are some affiliates that do not take a liking to this type of link. Why?
For the established affiliate, with more automation tools -- the merchant's dynamic links takes the control out of their hands. How? The dynamic link may provide specific links to products or services that the affiliate may or may not wish to see appear on their site.
So far, dynamic links looks like a workable solution -- saving time and money and offering only small nuisances. But are there any disadvantages to dynamic pages?
Disadvantages of Dynamic Pages
Is there a downside to dynamic pages? Not to be wishy-washy, but -- Yes and No.
In days gone by, many of the web spiders could not read the url parameters to the right of the question mark in the dynamic url. Today, webmasters have seen some improvement.
Google and some of the other search engines can handle simple dynamic url, but if the query parameters get to long or complicated (having more than one ? for example) their crawler will ignore the link completely. If you need or want more information on what Google can and cannot do with dynamic links, and the possible procedures and alternatives of getting your dynamic links indexed you can check out Google Webmaster Center for the details.
Yahoo, on the other hand, suggests that you use dynamic links only in directories that are not intended to be crawled or indexed. Nicely put, the answer is a simple "I don't think so." Thus, whether you have a dynamic web page or website, you may find yourself having problems with getting your web pages crawled, let alone getting them indexed.
So, where do the search engines stand on the issue of dynamic links today? Some web spiders are taking the plunge and crawling websites with dynamic links, which is a positive. But on the negative side, there are still some web spiders that will not venture near a dynamically-created page for fear of getting stuck in the page and being lead through some poorly written code and thus, causing a possible major server crash.
With that being said, what can you do to get your dynamic web pages spidered? Do you have to bit the bullet and change back to static or is there other possibilities out there that will get your dynamic url indexed.
Getting Your Dynamic Links Indexed.
If you are using or wanting to use dynamic links there is a possible solution to getting them seen by the search engines, and thus, the end goal -- Indexed.
You can use a tool called RewriteRule Generator to rewrite your dynamic url. The RewriteRuleGenerator tool will take your dyanmic url, change the syntax, and make your url look static and thus, readable by the search engines' spiders.
Little Background Information on Mod-Rewrite
The Mod-Rewrite tool makes use of a file called .htaccess to perform the rewrites. The .htacess file tells the server how to convert between dynamic and static urls.
If you think you want to use the Mod-Rewrite tool to convert your urls from dynamic to static, you should first make sure your web host can support mod_rewrite. That can be done in either of two ways: 1) Send an email to your server and ask; or 2)you can test for yourself by writing a small snippet of code and following the simple istructions below:
Save it as info.php and upload it to your server. Type the following in the address box of your browser -- with "www.mysite" being your site name.
http://www.mysite/info.php
Once the info is returned, look for the Heading "Apache", then "Loaded modules" -- you should find mod_rewrite listed there -- if it is supported.
Before starting the mod-rewrite process, I would suggest checking out
the Apache documentation site for additional information or issues that have come to light with the mod-rewrite process.
One additional piece of advise, do only one url and then run a test. It's better to resolve the bugs on one, then double your work on all.
More Detailed Help For Mod-Rewrite
If you attempted to use mod-rewrite but ran into some problems and feel you need additional help with configuring your urls, check out the article "Make Dynamic Links Search Engine Friendly" by Peter Lavin on Dev Articles. It's a good detailed step-by-step walk-through of mod_rewrite.
Another great resource for any webmaster is a forum called WebmasterWorld.com. From my lurking, I found the people knowledgeable and willing to help you with issues or point you in the right direction to get your problem resolved. They're definitely on the top of my list if I decide to take the dynamic link plunge. And of course, I joined.
So, before you chuck your dynamic website down the toilet or enlist the help of an expensive, knowledgeable web programmer/developer (which isn't a bad idea--and my last option if all else fails), try the above options first.
To conclude, are dynamic websites better than static websites, or visa-versa? From what I can tell, it is dependent on the webmaster's needs and what they feel will work best for their own unique situation.
Vickie J Scanlon-- Visit her site at: My Affiliate Place for free tools , the "How To" of affiliate/internet marketing, ebooks, website protection, computers, software utilities, tech accessories and more
Read more...
Wednesday, November 29, 2006
Phàn ơi!! Một cảm giác khó tả!!
Hôm nay mình thi môn Hình học, mới dzừa thi xong... và tâm trạng bây giờ là dường như chẳng có tâm trạng gì hết!!1 Cái đầu : đau và căng lên cứ như là sắp nổ.
Hình học, đó là cái môn mà ta xem là dễ, cả nửa học kì chỉ học được có 1 chút kiến thức đầu năm, còn sau đó là... hò dzô ta cùng cúp!! Đến bữa thi--> thế là nó dồn cho một mẻ!! Một đống lý thuyết dành cho một buổi sáng. 7h30 ta đến thư viến, cắm đầu cố học cho xong lý thuyết đến 11h, đói bụng quá mà vẫn chưa xong!! Ăn cơm đã! Rùi dọt dzô thư viện học tiếp,, lại cắm đầu!!! Đến 2h dọt dzô phòng học! 3h30 ra--> đâu đầu đến giờ luôn!!! Mệt quá, thư viện hết giờ rùi!!! nghĩ viết thui!!!
A`, hơi dzui vì mình cũng làm được một phần!!--. bù với công sức gần 1 ngày!!
Read more...
Hình học, đó là cái môn mà ta xem là dễ, cả nửa học kì chỉ học được có 1 chút kiến thức đầu năm, còn sau đó là... hò dzô ta cùng cúp!! Đến bữa thi--> thế là nó dồn cho một mẻ!! Một đống lý thuyết dành cho một buổi sáng. 7h30 ta đến thư viến, cắm đầu cố học cho xong lý thuyết đến 11h, đói bụng quá mà vẫn chưa xong!! Ăn cơm đã! Rùi dọt dzô thư viện học tiếp,, lại cắm đầu!!! Đến 2h dọt dzô phòng học! 3h30 ra--> đâu đầu đến giờ luôn!!! Mệt quá, thư viện hết giờ rùi!!! nghĩ viết thui!!!
A`, hơi dzui vì mình cũng làm được một phần!!--. bù với công sức gần 1 ngày!!
Read more...
Subscribe to:
Posts (Atom)
Posts
