Tuesday, October 7, 2008

Scams and Your Personal and Financial Data

Whether you work online or offline it's time to educate yourself of the new scams that have morphed itself from the phishing scams.

For those who do not know what a phishing scam let me enlighten you. And for those who have heard about a phishing scam, let me refresh your memory. A phishing scam is the attempt by an individual to gather personal and/or financial information from you through an e-mail, phone call or letter.

Now, what are some of the ways the phishing scams been morphed into?


E-mail phishing

The individual (scammer) will send an official looking e-mail pretending to have come from Paypal, credit union, bank, or even a retail establishment with the hope of gaining personal information. (Note: for those looking for jobs you have to be careful about solicitations from scammers enticing you to try for a position -and all you have to do is provide them
with some additional information.)


Vishing

Vishing is the use of your telephone. The victim will get an e-mail or voice mail message asking them to make a phone call. The victim will make the call which will trigger a voice response system asking the user for their card number or other personal or financial information.


Smishing

Smishing is a mobile phone scam. The mobile phone user will receive a text message with the purpose of getting the user to click on a link.


Phishing-through the mail

The phishing through the snail mail- (surprising as it may seem-since it does cost money to send a letter) is where the scammer sends an individual a letter requesting that they respond to the letter by calling a specific phone number- for their own protection. My advice, if it is an institution that you do business with-contact them to verify-before you decide to give that "specific phone number" a call.


How to protect yourself

1. Do not click on the link they provide.
2. If you want to check the link. Open up a session of the Internet and put in your stored link - NOT THE LINK provided within the email. And verify the information.
3. Contact the company that you are doing business with to make them aware of what is going on - and/or to verify that the email or letter was truly sent by the company. If it was not, then this warning will allow them to notify other people that they do business with, with what is happening.
4. If you do any business online - use security software
5. Make sure the website shows SSI security- (https//)
6. Make sure your browser is up-to-date and all security patches are current.


To conclude: use caution when giving out your personal information-online or offline.

About the Author:

Vickie J Scanlon Visit her site at: http://www.myaffiliateplace.biz for tools, security utilities, articles on affiliate/internet marketing business, ebooks, how to info, tech and tech accessories for the affiliate/internet marketer
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Sunday, October 5, 2008

Invalidating Page Caches in Mason

We have a number of websites that use Mason, a (relatively) old Perl library reportedly used by Amazon and Salon among other sites. It has built-in and flexible support for caching at pretty much any level the developer needs, but often the easiest thing to do is to cache the output of an entire component, which looks like this:

<%init>
return if $m->cache_self(key => $key,
expires_in => '3 hours' );
[...]
<%/init>


What I wanted to do was invalidate the cache when the users browser had a Cache-Control or Pragma directive that indicated they did not want cached content (for example, when the user holds down the Shift key and clicks "Refresh" or "Reload").

The naive implementation does not work:

<%init>
# Somewhere, $cache_ok is set to 0 if Cache-Control
# indicates no caching wanted
if ( $cache_ok ) {
return if $m->cache_self(key => $key,
expires_in => '3 hours' );
}
[...]
</%init>



I mean, it does work for the initial request but all subsequence requests will continue to get the old cached content because the cache has not been invalidated, only skipped. The very next request for that component will get the old, cached content -- not a cached copy of the freshly calculated content.

Slightly less naive implementations didn't work either because of the way cache_self works. I was basically trying variations of "expires yesterday" but this parameter was not being consulted when Mason considered whether or not to return the cached content.

Cutting a long story short (well, not that long but kinda boring) here's how I got the page cache to be invalidated ("expired") when the user hits Shift-Refresh:

    if (  $cache_ok ) {
$m->cache_self(key => $page_cache_key, expire_if => sub { 1 } );
} else {
return if $m->cache_self(key => $page_cache_key,
expires_in => '4 hours' );
}
[... continue with component...]



The variable $cache_ok defaults to "1" but is set to "0" if no-cache is found in the Cache-Control request header (for completeness, also check the Pragma directive althought that might indicate the presence of a browser so old it wears flares).

What this code does is returns the cached content (provided it's younger than 4 hours) most of the time. But if the requesting client has indicated it does not want cached content then it invalidates Mason's copy of the cached output and then falls through to the bottom of the if block where normal. non-cached processing occurs.

Post-script: Since publishing this post I've changed and reformatted the source code slightly.
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A vida me ensinou a lutar pelo que é meu

"Estou lutando pra me recompor.
De qualquer jeito seu sorriso vai ser meu raio de sol!"

Eu poderia dizer que deus me deu presentes, mas como não é assim que funciona, vou te dizer que foi a vida que me deu presentes. Eu só sei que aprendi, há tempos, a lutar pelo que é meu. Não tente me dizer que não é assim ou que estou errada, porque já conclui que não. Já vi coisas demais pra ser ingênua a esse ponto. Sim, viva todas as revoluções! Sejam elas minhas ou suas. Não quero mais saber. É a paixão que move tudo. Sim, é. A lealdade aos seus ideais é totalmente necessária.
Eu nunca vou ser certinha ou padronizada e vou ser eternamente incompreendida por muitos. E quer saber? Que se ferre. Não preciso que me entendam e sim que me respeitem. Só preciso que aceitem o fato de que eu não vou pra balada, não vou pegar todos, não vou beber até cair e não vou sair de mim. O fato de que eu vou gritar até morte, se for preciso, e defender tudo em que acredito com tudo que posso. São meus ideais e idéias são bulletproof, não é? E mesmo que eu não diga nada, para não me estressar, a verdade vai estar bem clara nos meus olhos.
É, são meus ideais, minhas paixões e eu sempre vou ser leal a tudo que eu amo. Aguente a minha revolta, quando ela se manifestar, talvez seja a maior demonstração da verdade que você vá ver na sua vida! (:
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Friday, October 3, 2008

The Basics On How to Start Making Money With Adsense

Title: The Basics On How to Start Making Money With Adsense

Author: Chris James

Article:
Adsense is considered as one of the most powerful tool in a
website publisher's arsenal. It enables a person to monetize
their sites easily. If used properly, it can generate a very
large and healthy income for them. However if you are not using
them rightly and just maximizing the income you squeeze from it,
you are actually leaving a lot of money on the table. Something
all people hate doing.

How you can start earning money with Adsense can be done easily
and quickly. You will be amazed at the results you will be
getting in such a short period of time.

Start by writing some quality content articles which are also
keyword incorporated. There are a lot of people given the gift
of being good with words. Writing comes easy for them. Why not
make it work in such a way that you will be earning some extra
cash in the process.

There are actually three steps to put into mind before you begin
writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase.
Select the ones which you think has more people clicking
through. This is actually a keyword selector and suggestion tool
that some sites are offering to those who are just their Adsense
business.

Writing articles. Start writing original content with keywords
from the topics that you have achieved in your search. Take note
that search engines are taking pride in the quality of their
articles and what you will be writing should keep up with their
demands.

Quality content site. Build a quality content site incorporated
with Adsense ads that is targeting the subject and keywords of
your articles and websites. This is where all that you've done
initially will go to and this is also where they will prove
their worth to you.

The proper positioning of your ads should be done with care. Try
to position your ads where surfers are most likely to click on
them. According to research, the one place that surfers look
first when they visit a certain site is the top left. The reason
behind this is not known. Maybe it is because some of the most
useful search engine results are at the top of all other
rankings. So visitors tend to look in that same place when
browsing through other sites.

Some of those who are just starting at this business may think
they are doing pretty well already and thinking that their
clickthrough rates and CPM figures are quite healthy. However,
there are more techniques and styles to generate more clicks to
double your earnings. By knowing these techniques and working
them to your advantage, you will realize that you will be
getting three times more than other people who have been
previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that
allows webmasters and publishers to track their results across a
number of site on a site by site, page by page, or any other
basis you wanted. You should be aware oft his capability and
make the most of it because it is one powerful tool that will
help you find out which ads are performing best. This way, you
can fine tune your Adsense ads and focus more on the ones being
visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead.
Ask the experts. So better forget about banners and skyscrapers.
Surfers universally ignore these kinds of ad formats. The reason
behind this is that they are recognized as an advert and advert
are rarely of any interest that's why people ignore them.

To really start making money with Adsense, you should have a
definite focus on what you wanted to achieve and how you will go
about achieving them. As with any other kind of business
ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have
finished accomplishing them. Spare some time, even an hour,
making adjustments to the Adsense ads on your sites to quickly
trigger your Adsense income.
Give it a try and you would not regret having gotten into
Adsense in the first place.

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vre.html" target="blank" title="FREE REPORT: Adsense
Advantage">FREE REPORT: Adsense Advantage - Unbelievable
case study shows how one person is earning over $300 per Day
with just Adsense!

About the author:
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Thursday, October 2, 2008

The 50-page Adsense Report

Title: The 50-page Adsense Report

Author: Austin Luna aka Nukemdomis

Article:
Introduction

The AdSense Reportis a 50 page report on AdSense Marketing.
Twenty different authors displaying unique articles explain the
AdSense program in a way that looks amazingly simple.

This report is written for both website owners participating in
the AdSense or AdWords programs as well as for bloggers with the
only difference being that the webmaster has control of the
placement, color and type of ad that is displayed. I will
feature five of the twenty people that contributed to this
valuable report by showing you a small paragraph from each
author.

At the bottom of this post you can quickly download the entire
PDF version which I have uploaded online. I was so thankful for
the quality of content in the guide and so sure of it's ability
to help people understand AdSense better that I burned it to a
CD and went to a copy center and printed it out on thick
cardstock. It's perfect light reading anywhere away from the
computer for sparking fresh ideas in terms of searches and
research.

Optional tool for The AdSense report
The AdSense Report can also come with a small application which
stamps your name and your choice of a website onto the cover
page. It is such a useful tool for re-researching AdSense,
niche, and keywordinterests.

A funny thing happened when I took the CD to get it printed out.
The copy person accidentally printed the file on extremely
bright pink paper. The color combined with seeing "The Adsense
Report" in big bold black letters on the front cover attracted a
few long stares from neighboring customers and approaching
employees.

He started to throw it away and I asked if he could just give me
that one for a little cheaper. He charged me .04 cents a page
versus the normal .08 cents. I was happy.

Five of the authors

Subhendu Sen

It is very important to know that which pages / sites are
generating good Adsense revenue and which are not. We can work
upon those poorly performing pages. If we can get to know about
which ads are being clicked, that would make us feel more
informed for many obvious reasons.

Currently Google does not provide this data. But you can still
get it from a very nice and detailed free web stat service, Add
Free Stats.
Add Free Stats provides a very detailed web stats which
satisfies most webmasters. You may open a free account at :
http://www5.addfreestats.com, get the code and paste it at the
bottom of each of your pages.

Tony Zhu

3. Sometimes the stats are carried forward several days. This
happens when Google decides to freeze your clicks and earnings
for fraud checking/tracking purposes or server delays. Thus, you
may notice your earnings/clicks shoot straight up when you least
expect it. It is possible for your CTR to go up by as much as
10% and your CPM to raise $200 over the normal.

7. If you run a forum site, you may notice that your earnings
are very low. Here is a solution: use a simple cookie-based php
script that only displays AdSense ads once every 10 page views.

Kenny Hemphill

Adventurous soul that I am, I jumped in with both feet and
started to trial Adlinks on my most visited pages as soon as it
was launched. I'm using the four links in a square box format,
positioned top left of my page content. After a few weeks of
running Adlinks alongside regular Adsense ads, it's clear that
the return on Adlinks is about a fifth to a quarter higher than
regular ads. There's no clear reason for this but one
explanation may lie in the fact that clicking on an Adlink takes
the user to page of 'results'. When a user clicks on one of
these, you are paid for the click. If the user finds what they
want, great, if not, it seems that they hit the Back button on
their browser and try again, just as you would for normal search
engine results.

Mohd Fairuz

Let me share with you some tips which has been responsible in
boosting my AdSense profits by 700%. Here are 5 of them, and if
you follow these steps, I'm sure you'll see a difference in your
AdSense income.

Here are the tips:

1. I concentrate on 1 format of AdSense ad, which is the Large
Rectangle (336x280). This format has been proven to work with me
in resulting high click-through rates (CTR). Why this format?
Because the ads look like normal web links.

Brad Bahr

Testing previously done at supermarkets had revealed that the
same product could pull more sales from just changing the colors
of the label. What were these colors? Red and yellow! The
combination of these two colors has an immediate impact on the
person who sees them. They make your eyes stop and focus. They
pull your eyes right to that part of the page. They grab your
attention! I'm not sure exactly why the combination of red and
yellow does this, but it does. On one of my sites, I changed my
Adsense ads to a bright red border and a yellow background with
black text and URL. My click through rate more than doubled with
just that one simple change.

Conclusion

Understand that this report by experienced users is a "must
have" e-book that will get you thinking about different avenues
and it will send your searches in new directions that will
hopefully steer your AdSense and AdWordsexperiences in the
profitable direction.

I had permission to write about, print and distributeThe AdSense
Report. Because I own 100% master resale rights to the report I
rebranded I can give it away or bundle it into a package if I
wanted to.

The rebranded report will become your own viral PDF to
distribute and collect 100% of any affiliate revenue.

Download The AdSence Report by clicking on the link:

50 Page Adsense
Report

Scroll to bottom of page and click the "download file" text
link.

About the author:
Visit the website soon: href="http://www.acreativedesktop.com">www.acreativedesktop.coma>
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5 Adsense Tips to improve your earnings

5 Adsense Tips to improve your earnings


Title: 5 Adsense Tips to improve your earnings

Author: Stephen Ashton

Article:
Adsense has long been one of the best ways to monetize your
website but it's amazing how many people are leaving so much
potential earnings on the table simply by not thinking about how
and where they place their Google ads. In this article I go
through some simple changes that you can make to your ads that
will have a huge impact on the commissions you'll receive from
Google.

Use the full allowance of ads available to you on each page

Google allows you to place 3 different regular ad units and 1
link ad unit on each and every page of your website and it is
important to use this allowance to maximize your chances of
clicks. Place them in area's of the page that your visitors will
be looking. For example, if your page has an article, place them
to float within the text of the article. Either at the top of
after a couple of paragraphs. Another great place to place ads
is at the bottom of an article as your visitors are looking for
a place to go once they've finished reading the article. Why not
then present them with some options in the form of some adsense
ads. The key is to blend them into the page so they don't
detract from the content. Another thing to add here is don't use
the horizontal banner ad format. Your site visitors are blind to
them and simply won't click on them. This removes one of the 4
allowed ads on your page.
Optimize each page for adsense

Research competitive keywords using a keyword research tool such
as Overture's keyword suggestion tool at
http://inventory.overture.com/d/searchinventory/suggestion/ or
grab a list of the most popular keywords from various sources
and use them in your web site pages where relevant. There is a
great article at -
http://searchenginewatch.com/facts/article.php/2156041 - which
is a great way to find frequently searched keywords. By using
these popular keywords, you're opening the door for Google to
place higher paying ads on your website. The more popular the
keyword or phrase, the higher AdWords advertisers are generally
willing to pay per click. This results in much higher rates of
commission for you on each of those clicks.

Use Google's Custom Channels for each of the ad units on your
site

Google has provided web site publishers with some great tools to
help you analyze and tweak your adsense ads. Give each unit a
unique name and then analyze the results and keep tweaking them
until you get the desired results from them. If they are not
working were they are placed, move them. Try changing the colors
and integrating them differently into the text and keep detailed
notes on the changes you are making and see which one's make the
biggest change to your CTR (Click Through Rate).

Blend you Adsense ads into your web pages
This next tip is one of the simplest changes I made but had a
huge effect on my earnings. Make links the same color as your
existing text links. Don't try and make the ads stand out on the
page by using bright colors as all this achieves is making a big
warning sign that these are ads and the majority of people will
then not click on the links. By making the links the same color
as your links, it looks like they are an extension of your page.
If you use the tip above and optimize each page for specific
keywords then the ads served on the page will be related to the
information on the page and you'll see your CTR shoot up.

Learn from the best

And finally, a tip that I advise for all aspects of website
marketing, not just for adsense purposes is, learn from the
masters. There are plenty of people making thousands of dollars
in adsence earnings every month and have gone through all the
trial and error iterations that need to be done to find the most
successful way to maximize your adsense earnings. My advice,
invest in their courses. They pay for themselves in a very short
period of time.

About the author:
The best Adsense cource I've used is href="http://www.moneymakingshed.com/adsense-videos.html">http://
www.moneymakingshed.com/adsense-videos.html
. I increased my
adsense earnings 5x in the first week of implementing the
changes advised in this videos. Get more tips on how to increase
your on-line earnings at href="http://www.moneymakingshed.com/">http://www.moneymakingshed
.com
.
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Wednesday, October 1, 2008

Work in Progress

  Blocks1 


I finished selecting and creating my fabrics last week after working out the details in my sketchbook (see my post on my new creative process).  The lightest fabric I dyed, bleached, did rubbings with paint sticks, stamped, then layered on this really cool sheer fabric with mylar sparkles.  The green fabric is layered too, some silk I dyed last year at Gale's studio over a hand dyed cotton jacquard weave.  Over the weekend I constructed the blocks.  Even though I planned only to use 4 blocks in my quilt I made 5 blocks because I wanted to use 5 different fabrics.  At the last minute, I replaced two of the corner fabrics with a white on white fabric that I dyed deep blue.  I didn't have enough of it to be one of the 5 fabrics, but I loved the fabric, so I threw in a little bit.  Stepping back from the blocks now, I'm not sure I like it in this quilt.  I might replace it with one of the 5 original fabrics.


As I was arranging and rearranging the blocks on my rolling design wall  I threw the extra block on top of the others just to see what it looked like.  I like it!    I really like it.  It makes the piece more interesting, and still in keeping with the theme of reflections.  Or should I keep it simple...


What do you think?  I would really appreciate your comments about this because I'm waffling on which arrangement to use.


Blocks2


 


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